Tag: scooby doo podcast

Interview Transcript – Episode 11: Laren Bright

Not able to listen to the full episode? Don’t worry! You can still read the full transcript of the interview with Laren Bright below. Or click here to listen to the podcast episode. 

AL: What’s your relationship to Scooby-Doo, did you watch at all?

LB: No, I mean I’d seen the odd episode, I wasn’t particularly a fan. But you want the history of how we ended up with the show? Well here’s what was going on. Hanna-Barbera at that time, and that’s the late 80s, had I think the largest stable of writers of any studio around. There were I think 34 writers at that time and I was number 33. They had a kind of situation where the writers could jump in on certain shows, and what happened was a guy named Tom Ruegger, who did the first season of Pup Scooby as I recall, went, I think he went to Warner Bros. Animation, so they had an opening. And the guy that actually brought me in to work at Hanna-Barbera, a fellow named Lane Raichert, he was a very strategic thinker. And he saw that as an opportunity, so he jumped in and grabbed the opportunity to story edit Pup Scooby. And so we came in, I’m pretty sure it was the second season, and that’s how we kind of got moving on that show, and we did it for a couple years that I recall.

AL: Just generally, how did you come to work in animation?

LB: That’s a funny story in a way. I mean, I was old for animation at that point. I was like 42. But Lane Raichert, who I just mentioned, I knew his mom. And he was doing cartoons, I mean hand-drawn cartoons, static cartoons. And I saw a few of them and I sent him a fan letter. I said “This is great.” He was I think 22 maybe at that time, 23. And we struck a friendship. One night we had gone out, my wife and I, and Lane and his wife, we had gone out to dinner, actually to see his mom in a dinner theatre thing. And he said “You know, you’re funny. You ought to be writing scripts.” And I said “I don’t know anything about writing scripts.” And he said “Well, okay. Just keep it in mind.” So about maybe two weeks later he gives me a call and he said “Hey, we’re doing a pitch meeting for a show named Snorks, do you want to come?” So I said sure. So I went down to Hanna-Barbera and sat in a room with I don’t know, 20 people, and I was very intimidated because I didn’t know anything about what was going on. And he said “Okay, go home and write some premises.” And I said “What are premises?” And he said “Well they’re kind of story ideas.” And I said okay fine, so I went home and dashed off some premises and took them in, and he looked over my list, I probably had eight or 10 of them, and he said “Well okay, I like this one. Okay, go home and write an outline for this.” And I said “What’s an outline?” And he said “Well, uh here,” and he gave me a stack of outlines and I went home and read a few of them and wrote up an outline and took it back to his office. He said “Yeah, that’s good. Okay, turn it into a script.” And I said “What’s a script?” And he gave me another pile of papers that were scripts and I went home and turned my outline into what I thought looked pretty much like a script and I took it back to, a couple days passed and I took it back to his office, and he said “Hang on, don’t leave. Let me take a look at this, I’ll be able to tell right away whether you’ve got it or not.” And he looked at it and he kind of shook his head, and he said “Well let’s go to lunch.” So we went to lunch and over lunch, he told me what I needed to do to turn what I had done into an actual script. So I did that, took it back, and he said “Yeah, this is a script.” And he says “Do the same thing with this story idea.” So I turned in a couple of stories, turned them into scripts, and I made more money than I had ever made before, I think it was like $1700 or something like that for a script. And one day he said “I’m going to see if I can get you hired over here.” And like I said, they had a million writers on staff. But he went to the business affairs guy, and said “I’d like you to hire this guy, Laren Bright.” And he said “Well, we don’t really need any more writers,” and he said “Hey, he’ll work for cheap.” And it was like, I think I started at $700 a week, this is 1987, and the guy said “He’ll work for that cheap?” And Lane said “Yeah.” And to me it was like tons of money because I was doing freelance writing up at that point, you know, it was sporadic. So I got hired on to Hanna-Barbera, pretty much a week-to-week basis, and after I don’t know, six to eight months, they hired me full time. I was able to join the union at that point. And I wrote animation from then on, for seven years. So that’s how I got in.

AL: Was writing cartoons something that you had ever thought you might do?

LB: Never ever. It was just, my life has been kind of, sort of like that. Where I don’t have any particular plan, but things present. I worked in animation for seven years, almost to the day. And I found that my life goes in two year or seven year cycles, if you want to get all woo-woo about things. So no, I hadn’t thought about animation. I loved comic books when I was a kid. And I liked cartoons, but I surely didn’t know anything about it. And it took me a long time before I felt really confident of what I was doing. Even though I would turn in scripts and there would be minimal editing, and it was really fun to watch them turn into actual cartoons. There were three of us working on Pup Scooby together. Lane Raichert, myself, and a guy named Bill Matheny, who recently passed away. He was a young guy too – anyway. Bill knew everything about animation. He was a walking encyclopedia. I just kind of got sucked in there, and said “Wow, this is an interesting ride, let’s go.”

AL: What was the atmosphere like working at Hanna-Barbera?

LB: Hanna-Barbera was a fabulous place to work. It was really wonderful. Bill Hanna and Joe Barbera were still there when I got there. They had sold the company to some large conglomerate company, but apparently they were allowed to run it. They were awesome, and because of the way they treated writers particularly, Mr. Barbera was very protective of the writers. And we would go in on, we’d get a year-to-year contract. When your contract was up, they’d make you an offer, they’d offer you a $100 or $200 raise, and you’d say “That’s ridiculous, I want a $1000 raise,” and you’d end up somewhere with $300-400 more. But the atmosphere at Hanna-Barbera was very collegial. The writers were in a particular wing of the building on Cahuenga Blvd., and you know, if you got stuck on a story you’d walk down the hall and pop your head into somebody’s office, and say “Hey, I’m stuck, can we talk about this?” And they’d say “Sure.” It was really great. And I left Hanna-Barbera in I think ’90 or ’91 to work on Batman: The Animated Series over at Warner Bros. Animation, which was a whole different story. It was very corporate and a lot of political gains and it wasn’t fun for me – other people probably thrive on it, but I sure didn’t. Then I went, I ended up going back to Hanna-Barbera to work on Captain Planet. And when I came back, people I barely knew were coming into my office saying “Welcome back.” There were sometimes, folks there had their children and grandchildren working there, that was the kind of atmosphere that Hanna and Barbera had set up. And it was just, it was a joy to go to work at Hanna-Barbera, it really was. It was just super.

AL: Do you have any fun stories or memories from working there?

LB: Well, let’s see. I’ll see if I can think of any clean ones. The one thing I remember was in the artists’ wing, the artists had their own wing, it was actually in a separate building, you had to walk a ways to get there. And being artists, they all had all kinds of different stuff, different art hanging up on the wall. And when the company that owned Hanna-Barbera when I was there sold to another company, when another company came in, they were a lot more stiff-necked about things and they went into the artists’ wing and made them take down all their drawings, which were, if you ever look at comic book drawings, especially girls, you can imagine what was the content. 

I’m trying to think, I can’t think of any really funny stories at Hanna-Barbera. I’ll give you another sense of atmosphere though. Animation writers, we pretty much knew each other, whether you worked at Hanna-Barbera, Warner Bros., Disney, or DIC, which were the major studios at that time. And there was a woman at Hanna-Barbera named Barbara Simon who was in charge of the writers. She kind of was the mom for all the writers, and she was just awesome. If we were going to go out for lunch, we’d just say “Barbara, we’re going out for lunch, be back later.” Whenever later was. And I remember going out with the guys, we’d have lunch, we’d meet up with some of the guys from Disney, and we’d be sitting eating lunch, and they’d be watching the clock. And I’ll tell you, they had one hour for lunch. And that’s what they got. And if they didn’t finish their lunch, they were still out of there and going back to the office. So that was one of the really cool things about working at H-B.

In the process of producing the shows, we would get the animation, you know it takes, back in those days it took forever for animating. So we would write the script, and then I don’t know, I don’t remember how long it was, but it’s like months, and then we would get a chance to look at the thing. The first thing you look at had no sound effects, no music, and it was just really interesting to look at it and to see it, and then to see when they fleshed it out. It was really quite a process. And it was, the other thing at Hanna-Barbera that was really cool, was when they would record the episodes, we would go down, the writers, they would invite us in to the recording sessions. So we could comment, we could give notes to the voice artists, saying “No, no, this needs more emphasis on this part, or what’s underneath all of this is this, so you can convey that.” And we were really part of the whole process. And it was really exciting in a lot of ways. And we got to meet a lot of cool people too.

AL: What was it like to be able to be present at those recording sessions and to see your words come to life?

LB: It was very cool. Most of the voice artists, maybe all of them, I don’t know if I can think of any that don’t fit this, were really, really neat people. And very open to hearing what we had to say. And we were respectful, we weren’t making changes a lot. But they would read through the script, they would record the script, and then we would give them notes and then we’d go back and make changes, where we would suggest changes. And it was just fun. I mean, all of it was fun, but it was fun to be able to do that, to sit and watch. I remember when we were doing Fender Bender 500, there were about 16 characters, and some of the voice actors at that time did two or three voices maybe. But the recording room would be filled with people. And I remember that the voice director at the time, Gordon Hunt, made a comment to one of the other old timer guys that was there looking in the room, seeing 10 people sitting in the room, and he said “You know, 10 years ago, there would be one person in that room doing all those voices.” That was Mel Blanc, who did the voice of Bugs Bunny and people like that. But he did, apparently for Hanna-Barbera, he did all those voices when he was alive. After he died they had to, each character had its own voice actor. So, that’s kind of an interesting little tidbit.

AL: What was it like to write for A Pup Named Scooby-Doo specifically, with it being such a different incarnation of Scooby?

LB: Tom Ruegger, the guy that story edited the first season had pretty much set an environment for Scooby. And we stayed pretty much true to that. The way it worked when we were writing Pup Scooby, was that Lane and Bill and I would sit down and we’d break stories, we would come up with some ideas. They really were into, and I very much agree but I was brand new at this point. So, they were always looking for wacky stuff. I didn’t know how far we could push the envelope, but they were pretty comfortable pushing the envelope fairly far. So anyway, we would break these stories, and kind of flesh them out, then one of us would go write it, or they’d bring in a freelance writer. There were different styles of story editing, and the style we used was, we would break the story with the writer, and spend maybe two, three hours, going through so that when they came back – the way the process was, was we’d come up with a story idea, then we would send the writer out to do it, and then they would come back with an outline, much like I had done with Lane when I first started. We’d read the outline, make any kind of corrections, and then they would go back and write the script. The advantage of doing, other guys would just say “Hey, here’s a premise. Go come back with an outline or a script.” And then they would spend hours and hours fixing it to fit the vision that they had. By investing the time in advance, we were able to, when the outline came in, there was very little that was off track from what we had in our vision of what we wanted the story to be. And we could make the changes on the outline so when the script came back, it was pretty much exactly what we wanted. And it just, for me, doing it that way, in a sense we put the hard work in at the beginning, and then we could coast with the rest of it because we were getting what we wanted. 

AL: What was the timeline of how long you would have to work on the story for an episode?

LB: That’s a really, really good question. I think, I mean it’s a good question because it’ll give you kind of an insight into how the cartoon industry was going at that time. I think, if my memory serves, we had about a week to go from story idea to finished script. And on very rare occasion, we would be able to put a script down for a week and then come back to it. And it was just like, what a luxury, because when you come back, you come back with new eyes. You can really plus the script and plus some of the little gags and things like that. But in general we didn’t have that luxury. And at one time, I was working on a show, it was a short show, it was a five minute show, Fender Bender 500, that took all of the Hanna-Barbera key characters, all the major characters, and put them all together in a race, and we had to have a different race every week. I worked on that show with another story editor named Kristina Luckey, and I think we had to turn out, it started out, for the first few weeks we had to turn out three scripts a week. Then after that it was like four scripts a week. And so, we used to call it sausage factory, you know, you’re just grinding out scripts, grinding out scripts, grinding out scripts. 

AL: How long would it take you roughly to write one of those scripts?

LB: Well, like I said, we had a week. So we could do it. I remember, back in the day, I guess Ronald Reagan was president, and his wife was into the Just Say No to drugs campaign. And I guess Mr. Barbera and Mr. Hanna were at some event, I don’t know, some big political event. And apparently Mrs. Reagan said something like “I’d really like to have a cartoon about Just Say No,” and one of the guys, the studio guys said “Gee well, we own a cartoon studio, we’ll do that.” And I think we wrote, we wrote a Just Say No special and we wrote it almost over the weekend. It was something like that, so you know, that’s how fast we could get (a script). Now keep in mind also, some scripts were 20 minute scripts, which were half hour scripts, and some scripts were 15 minute scripts, or actually I think 11 and a half or 12 minutes. So depending on the length of the script, that had an impact on the length of time it took to write it.

AL: Generally would you be working on one show at a time or would you kind of go between the various different shows that Hanna-Barbera would be working on at one time?

LB: That’s another really good question. No, we would be working on one show at a time until we completed that, and then we would go on to the next show. That was one of the cool things about being a writer at Hanna-Barbera, because we had a year’s contract, we would go from show to show, but then there was a period where they weren’t producing shows. Each year, there was, once you finished the season, there was a lull. And that was the time when writers could come up with their own ideas, or develop new shows, or people would come with show ideas and we would work up development, a bible and maybe a script or two, or a bunch of stories ideas, and pitch them to the network. So that’s how networks came up with what shows they were going to use for the next season. We’d go out and pitch to them and then the network would decide. The one thing about Pup Scooby was, the head of animation programming at ABC was a woman named Jennie Trias, and she loved Pup Scooby. So it was always great working with her because she liked the show and so consequently she liked us. And so it was kind of neat.

AL: What was it like to work on a childhood version of the iconic characters in the Scooby-Doo gang?

LB: Interestingly, I worked also on Flinstone Kids, which was a similar process, you know, taking iconic characters and aging them down to kids. And it was a lot of fun. In a lot of ways, I think I prefer Pup Scooby to the actual Scooby-Doo. And then there was also Scrappy or somebody, they came up with another character that had kind of a short life, that was also part of that evolution. But I mean, it was neat working at Hanna-Barbera with like you said, iconic characters. We knew the characters, but we didn’t know them as kids. So we had a chance to re-develop them. They’re the same characters but they’re different, and it was kind of fun.

AL: Did you have a favourite character to write for in that style?

LB: I think we probably liked Shaggy a lot. They were all kind of cool characters, I mean, Velma was kind of cool too. Maybe I would say, of them all, I mean aside from Scooby, Velma and Shaggy were probably my favourites.

AL: The childhood version of classic characters was a pretty big trend at the time, why do you think that formula worked so well?

LB: Well, boy that’s an interesting question. I think it worked well, for one thing, because the characters were known, and the characters were liked to start with, the adult characters, the adult version of the characters. With Scooby particularly, it was pretty formulaic, but it was a fun formula. With Scooby particularly, we could just get ridiculous. You know, with the monsters and the villains, and all that stuff. But I think that we had momentum with the adult characters, and we were able to be fun enough, aging the kids down, so that younger kids would like it. And I’m going to suspect that maybe some adult, parents of the kids kind of got off on watching the characters do things they did as young kids. So that would be my guess.

AL: Were there any challenges writing for Scooby at all?

LB: No more challenges than just writing in animation period. I mean, the challenge with the schedule always. I mean, it wasn’t horrible, but it was, you know, we would keep working. You had to kind of keep working to get the scripts out on the timing that the studio needed it. That’s probably the biggest challenge. Because the environment at Hanna-Barbera was so, the word that comes to mind is positive, it was just a really positive work environment, and such an easy-going place and an easy place to work, that minimized I think, a lot of the challenges that exist in the writing business. It’s funny, live action writers look down on animation writers, but the way I always looked at it was with children’s cartoons, we’re really shaping the future in a lot of ways – because what we portray in our cartoons is what kids start to look for in reality, and start to create in reality. I mean, Lane had a company that he was doing some publishing, and he asked me, because I had been working in advertising prior to that, and he asked me to come up with a slogan, like a statement of our philosophy. And what I came up with was “What we inspire the children to believe is what the world will become.” And I always felt like that was a responsibility that I had when we were writing, was to present positive images. We always, back, now this was ’87, ’88, ’89, there about, we always made it a point. I think in Flinstone Kids the mayor was a black woman, we always were very respectful of women in the cartoons and of minorities. We always tried to include minorities in a positive light, and stuff like that. And that was just, to me an opportunity to make a contribution, other than just writing entertainment. And so that’s why I laugh when sitcom writers would kind of sneer at us or look down their noses at us. It’s like hey, we’re planting seeds for the future here, you know, what are you doing.

AL: You mentioned being inclusive, but what are some of the other positive messages that you would try to get through in the cartoons that you were writing?

LB: Well, probably a really good example, the last three years of my career in animation, I worked on a show called Captain Planet. The tagline for Captain Planet was “The power is yours,” it was an environmental show, and Captain Planet was the world’s first environmental superhero. The message that we always put in every episode was “Hey look, here’s what’s going on, and here are things that you kids can do.” We always tried to, in that show, but in pretty much everything we did we always tried to present positive imagery for children. That was why when I went to work at Batman, I found that a real challenge because they didn’t care about that stuff. They wanted sort of dark and angst-ridden, I mean that’s who Batman was at that time, you know, the Dark Knight kind of imagery. And it’s like, no, that’s not the legacy I want to leave. So, I guess at the time they were calling it pro-social content, where you show positive stuff about the environment, positive stuff about gender, that kind of thing. So that was something that personally I always tried to include. And most of the people that I worked with similarly tried to do that.

AL: Why was it important to you to be able to put those messages in the programming that you were working on? 

LB: Well, because I was aware that our primary responsibility was to entertain, but telling any story does more than entertain. It sets up ideas, it sets up mindsets, it sets up ways of thinking. Like I said, it sets up belief in the way the world is. So my own ethical philosophical system just required that I present always a positive message. That’s what I wanted to do. I mean, in the writing that I do now, which is mostly books, I’m always looking to have a positive message in there. Yeah, you want to have action and adventure, and you have to have tension and conflict, that’s part of story. But at the same time it can be done in a positive way, or a less positive way, and my preference is a positive way.

AL: Have you paid much attention to animation these days, do you think that programs today still have that aspect?

LB: That’s interesting. I really have not paid a lot of attention to animation when I left that industry. Partly because the nature of the whole industry changed. I mean Saturday morning cartoons almost disappeared. I was fortunate enough to be there pretty much in the heyday of children’s animation, and that dominated Saturday morning. That all changed pretty much. I watched a little animation, on things like Netflix and Amazon Prime and places like that, more adult animation than kids animation. I don’t know what children’s animation is doing these days really. I think there’s always an underlying intention to be positive in children’s animation, and that kind of shifted when they started writing animation for older kids, I think they went off in a kind of different direction. I think Batman: The Animated Series is a good example of that. It just got darker and less fun. When I read Batman comic books when I was a kid, it was fun. And when I watched the Batman: The Animated Series stories, they were exciting and they were adventurous, but I would not put the word fun in that description.

AL: Can you elaborate on why you decided to leave the animation industry?

LB: I didn’t decide to leave animation, animation decided to leave me. It was the strangest thing. I had a fairly impressive resume with high profile shows including Batman, that was a very prestigious show to have worked on and I worked on the first year of that. One of the things that happened was, the last three years of my animation career was working with Captain Planet. For whatever reason, Captain Planet was not looked upon as a prestigious show. It’s interesting because at one time, it had the largest global viewership of any animated show ever. We had a huge presence overseas, but it was not a show, it was almost a dead-end kind of a show, for me it was a dead-end kind of a show. I worked with a woman named Sean Derek, we were the story editors and we worked together on all the shows when we started working on Captain Planet. And she went on and did very well. For me, it was just weird. Not to get too woo-woo on you, but actually what I think happened was my karma finished with animation, because I mean, I’ve got three Emmy nominations, it’s not like I was some hack writer. I had recognition, I had good shows, and I could not get a job. It was the weirdest thing. For about a year and a half I was trying and trying and nothing was showing up. Finally I realized, wait a minute, I’m not an animation writer, I’m a writer and I do animation, but I have other areas that I can work in as well. So I just turned to those instead of beating my head against the wall trying to get jobs in animation. And I mean, ultimately, at the end of the day looking back, it was like oh, that was kind of lucky that I had a broader range than just writing animation, because the animation business changed entirely. And I think a lot of the guys that were working in it, I think had to move on. I think, I mean, I don’t know that for sure, but that’s what I think.

AL: Were did you go after your stint in animation?

LB: Well, there were two or three years that were very lean years for me, and that was just strange. And like I say, one day I literally woke up saying “Wait a minute, I can do other stuff.” So I started doing what I had done prior to animation, which was writing advertising stuff. And I found that writing animation really enhanced my advertising writing. Then I ended up hooked up with a woman who, this was right around the late 90s, and self-publishing was just coming into popularity. But self-published books looked like crap. And I hooked up this woman who, she called herself a book shepherd, and she would shepherd people through the process of producing a book that when it came off the press, you looked at that book and you could not tell the books that she helped people produce from a book produced by Doubleday or one of the big publishers. She and I were working together, and she would have her clients hire me to write all the promotional stuff, which would include the book title, the subtitle, the back cover and what has become, it used to be the flaps, now we call it the Amazon description. And that’s the stuff that really sells the book. And occasionally she would have me edit, if the book needed editing, so I would edit. So my career took a turn in that direction and I’ve co-written a couple of books, young adult fantasy kind of stuff. So I had kind of a broad spectrum career writing animation, promotional stuff, and publishing. 

AL: Are you still working at that today?

LB: I am. I’m currently working on a book, it’s an amazing book, it’s about transcendent leadership. This is for corporate CEOs, big heavy duty folks, and it’s about loving leadership. I mean, believe it or not, it’s coming around to help corporations be more humane places to work. So that’s what I’m working on at the moment. Although I have in my head a very young children’s picture book that when I finish this editing I’m going to jump in and write it, I’m kind of excited about it. 

AL: Moving back to Scooby, what was your favourite thing about working on A Pup Named Scooby-Doo?

LB: Oh, man. There were so many things that I really liked about doing that. I loved the process of working with Lane and Bill. I mean, here’s these two young guys and I’m in my mid-40s, and I’m the least experienced. But they were really kind, and they were fun to work with, so there was that. I loved working just in the environment at Hanna-Barbera, and also it was fun working with the folks from ABC. You know, the process of writing scripts would be, you’d write the outline, you send it to the network. The network would come back with notes, so you address the notes and write the script, and then you send it to the network, and then the network would come back. Both the network and the studio executive would come back, and so you’re dealing, here you got writers who have written scores if not hundreds of scripts dealing with executives who’ve taken a weekend class on writing and are telling us what to do. Sometimes it could get unpleasant. I mean, when I say unpleasant, I should say, sometimes it was not fun. With Scooby that was never the case. We were all on the same page, we were happy to make changes that the network wanted or the executives wanted, because we were all looking at the same thing and their comments and notes were generally on target. I mean, sometimes we’d say “Ehh, I don’t know that makes this any better,” but you know, we’ll accommodate that. Sometimes on other shows the executives come back with “Make this funnier,” so what does that mean, we think this is funny, if you don’t, you’ve got to tell us what it is that will make it funnier because we think this is pretty funny. So working on Pup Scooby, it was just fun, it was a party all the time. And I don’t mean we didn’t work hard but the atmosphere was always fun and funny. So that’s what I liked about it.

AL: Do you have a favourite episode that you wrote at all?

LB: Oh, man. There was one, I don’t remember the name of it but it featured Davie the Letter Man and it was a game show. God, I don’t even remember the whole thing. But it was something like that, I liked that show a lot.

AL: A Pup Named Scooby-Doo had a lot of more wacky ghosts and monsters, do you have one out of the whole show that sticks out in your mind now?

LB: The one that I remembered was the one in your trivia question, it was Chickenstein. I couldn’t even tell you what the story was about, but I just remembered the monster and I thought it was a funny monster. I think the headless skateboarder guy was pretty good too.

AL: Out of your time at Hanna-Barbera, do you have a favourite show that you worked on?

LB: I really liked Captain Planet. Despite the fact that like I say, it was not highly regarded. I just felt like that was one that was making, I mean it’s nice to have your work acknowledged as actually making contribution in addition to just entertaining. And Captain Planet, that was its whole franchise, was to educate in an entertaining way. I guess it was called edu-tainment. But the message to me of Captain Planet about environmental stuff, you know, how to be responsible, it wasn’t like progress is bad or capitalism is bad, it was that greed is where the problem was coming in to create problems, and I still think that’s a good message, and I think it’s a particularly good message for today. So I really liked working on that, and just for a little history, Captain Planet was the brainchild of Ted Turner. Ted Turner ultimately owned Hanna-Barbera, or actually he owned Hanna-Barbera at one time later, but it started out at a different studio called DIC. Then when Ted Turner bought Hanna-Barbera, they bought the program back from DIC and brought it to Hanna-Barbera, and that was at the end of my year at Batman, so I ended up getting hired back at Hanna-Barbera to work on that show. And that’s the story of that.

AL: When it comes to Scooby-Doo, why do you think that a cartoon about a mystery solving dog has held up for over 50 years now?

LB: Boy that’s scary isn’t it, over 50 years, wow. You know, it’s just, I think it’s just a really good premise, with some really good characters that people enjoy. The little quirks, you know, Jinkies, and stuff like that just works. And apparently it works from generation to generation. So if anybody can really distill it down and say “Oh this is what makes shows become classics,” they could make a fortune. But I don’t think anybody knows. I think they just hit on it with Scooby. Because Scooby has outlasted some of the really more high profile ones, the Flinstones, stuff like that. Scooby persists. I don’t know, maybe it’s just a great idea.

AL: Is there anything else you wanted to add at all?

LB: I guess I’d like to say that I really felt like it was a privilege and an honour to work in animation when I did it. I learned tons doing that, and as I’ve kind of been saying all along, I can’t say enough about working at Hanna-Barbera, and the people there and the whole philosophy of that company, which obviously has disappeared now, it’s been absorbed into other big corporate things. But it was really an experience that I’m grateful for in my life, of having had the opportunity to do that.

AL: Do you have any recent projects you’d like to promote?

LB: Oh, thank you so much. Actually, I really kind of don’t. I can tell you, I recently finished a book called, I co-wrote, with a woman named Grace Grace Allison, a book called Einstein’s Compass, that I’m particularly proud of. I like the message of the book and I like the way that we handled it. It was really kind of her story, and I contributed to make it more exciting I guess I would say. And I worked on another book called Golden Voyages, a young children’s book, that I was pretty happy with also, so those two I would say are probably the two I’d really appreciate having the opportunity to mention.

This interview has been edited and condensed for clarity.

Unmasked History of Scooby Doo Episode 10: Scott Jeralds

Wow, episode 10 already?! This episode of the Unmasked History of Scooby Doo features Scott Jeralds, who has worked on numerous Scooby Doo projects over the years, including A Pup Named Scooby-Doo and directing early direct to video movies Scooby-Doo! and the Legend of the Vampire and Scooby-Doo! and the Monster of Mexico. Scott has also worked on numerous Scooby comic books as well.

Highlights of this episode include:

1- The very first time Scott heard about Scooby-Doo Where Are You? when he was about nine years-old, and how he fell in love with the show, and other Hanna-Barbera cartoons.

2- What it was like to work with Bill Hanna, Joe Barbera, and Iwao Takamoto.

3- The story of Scott’s determination to get the original voice cast back for the direct to video movies he directed.

Make sure to listen to the episode above! Or you can read a transcript of the interview here.

Interview Transcript – Episode 10: Scott Jeralds

Not able to listen to the full episode? Don’t worry! You can still read the full transcript of the interview with Scott Jeralds below. Or click here to listen to the podcast episode.

AL: What’s your relationship to Scooby Doo, did you grow up watching?

SJ: It’s kind of a weird story. When I was, right before Scooby premiered, my mom used to read the TV Guide, which was, for those of you under 30, a magazine that we used to get on a weekly basis that would tell us what was on television. And she was reading the blurb in the back, they had these little teletype pages and she’s like “Oh, Scotty, you gotta listen to this.” She said that Hanna-Barbera is planning three new shows for their fall season for CBS. And she said “One is Dastardly and Muttley in their Flying Machines, the other one was The Perils of Penelope Pitstop, and the other one is called Scooby-Doo Where Are You?” And that was all it said. And I’m like “Well I know what Dastardly and Muttley is, and I know what Penelope Pitstop is because I used to watch Wacky Races. So they got their own spinoff shows. But what’s this Scooby-Doo thing?”

I had no idea what that was. So about two months later, I used to collect comic books, now I’m only like nine years-old, not even nine years-old yet. So I’m pawing through, I’m trying to pick out my comic book for the week, and I look through this one and they’ve got an ad for the CBS cartoons that are coming on. It showed Dastardly and Muttley in their Flying Machines, Penelope Pitstop, and it showed Scooby-Doo. There were these four kids and this dog going into a haunted house and that’s all it was. It’s like “It’s a mystery show,” and I’m like “Oh my gosh, this is going to be amazing.” So that was my first introduction to it.

And then, the night before the show premiered, or the week before the show premiered, they had a preview show where they showed a clip out of it. I think it was like, I don’t remember who the hosts were. It was like some sitcom that was on CBS at the time. It might’ve been Family Affair. But they were previewing the Saturday morning cartoons that were coming on. And that was my first glimpse of it. So I was just crazy for that. I was like “Oh my gosh, this is like nothing I’ve ever seen before.” That Hanna-Barbera had done. And I knew Hanna-Barbera cartoons pretty well by that point. This looked like nothing they’d ever done before, and it was like this mystery adventure with characters that looked a little more realistic. So that just attracted me right away. So I got up the next morning and I watched and it just blew me away.

The way they put it together, and it was a whole half hour too which most cartoons at that point were only like seven or 11 minute segments in a half hour format. So this was the first show done for Saturday morning I think that was a full half hour story, like the prime time shows used to be, like when they did the Flinstones or Top Cat and the Jetsons, those were all half hour shows, they weren’t segmented. But then Scooby I think was the first half hour show that Hanna-Barbera did strictly for Saturday morning like a full half hour story. 

AL: Do you have a favourite personal memory related to Scooby Doo?

SJ: It’s just, it’s always been around. I mean, when I was a kid I used to draw them all the time. Whenever I could find reference pictures. When they started putting the comic book out, I remember getting that right away. And just pored over that and drew every image out of that. And then they released other issues right after that. Then I got a lot of, there wasn’t that much merchandise back then. There were only like maybe colouring books, and comic books, and maybe a board game here and there. But they didn’t do a whole lot until they did an Easy-Show Projector. And I think it was the first one that was in colour, where it had a Scooby-Doo film. And it was Hassle in the Castle, was the film. I remember getting it, and just studied every frame of that thing. ‘Cause you could crank it, and you could control the speed of it, make it go backwards and forwards and everything else. And I would just sit there and just marvel at it, because I could actually sit and watch every frame just to see how it was done.

AL: How did you come to work in animation?

SJ: That’s kind of a long story too. I knew what I wanted to do, I knew I wanted to be an animator from the time I was about five (years-old.) There were two different things. I had seen a, they used to have the Woody Woodpecker Show, it used to be on in the afternoon after school. They had a film, they would do these interstitial films where they would show how animation was done. So they would show how storyboarding was done, how they animated things, how they did the colour and things like that. And I was just so intrigued. My dad was an artist, he was a sign painter. He was a disabled veteran and he painted signs for a living. And he drew, and so I kind of picked it up from him, but I took it in a whole different direction from what he did.

Then like I said, after I saw this film about how animation was done, I remember, my mom was in the kitchen doing dishes and I’m like “Mom, I want to be an animator.” And she’s just like “You want to what?” And I said “I want to be an animator. That’s what I want to do when I grow up.” And she goes “Well they just draw the same thing all the time every day, over and over and over.” She said “You want to do that?” And I said “Yeah, that’s what I want to do.” And then right after that, the other thing that put me over the top, I was always a crazy Hanna-Barbera fan. I mean, I loved that stuff, that’s the only place I ever wanted to work was Hanna-Barbera. And they, around 1967 they did this special, they did their version of Alice in Wonderland. And again, in the TV Guide, there were pictures of the special. They had done an article on it, and again, I could tell it had come right from the studio, the people at the studio drew it for the article. And I copied those drawings over and over and over. And that really put me over the top.

And then, again, going back to Scooby, that was the first time that I saw Iwao Takamoto’s name on the credits. He was production design at that point. And I was just like “What a strange name that man has. That must be a neat job to have, to be production designer, ’cause I’m assuming he came up with everything.” And then lo and behold, what, 16, 17 years later, I was standing behind him and he was going over my stuff, and he’s my mentor. So that was kind of a weird thing, but a dream come true I guess. Because I always admired what he had done. I didn’t know what kind of influence he had on me until I actually felt what kind of influence he had on me. If that makes any sense.

AL: What was the very first animation project that you worked on?

SJ: I went to CalArts for two years, and I got hired after my second year, and I worked at DIC Enterprises. And the very first series I worked on was Get Along Gang for DIC. I do a lot of these series that, I call them kind of come-and-go series, where it was like they were on for maybe like one season and nobody remembers it. But I’ve done a lot of those types of shows in my career. But you know, you learn something with every one. You put everything into it. So that was my very first show. And I was hired as a, kind of a character designer to kind of wrangle everybody together and get stuff done. But the guy who was the producer on it, he’s like “Hey, have you ever storyboarded before?” And I’m like “No.” So he gave me a script and said “Try this.” And I did like about three pages and gave it to him, and he goes “You’ve never done this before?” And I’m like “No.” And he goes “Well, you’re gonna do it now.” And he was just blown away by how quick I caught on to it. Because when I was a kid, I used to sit and draw stories all the time. I would get like a big ream of notebook paper, and I would draw, like every piece of paper would be a panel basically. And I would just draw my own little stories as a kid. So, I guess I kind of trained myself to do that. 

AL: For those who aren’t aware, can you just describe what a storyboard is and what the process is to create one?

SJ: What you’ll do as a storyboard artist is you get the script and you read through it, and back in the day when I worked at Hanna-Barbera, the writers would actually put screen direction in, which I never really paid attention to, because once you get a flow going you kind of have your own (idea). If you decide to do close-ups or wide shots or two-shots or whatever. But what you do is you get the script, you read through it, the script has got all the scene direction and what the characters are doing and everything, and the dialogue. What you’ll do is you’ll read that and interpret it and you’re basically doing a comic strip, sort of like scene by scene breakdown drawings of everything that’s in the script. And you play out the dialogue, you play out the action, however many panels that takes. And then that comprises one scene and then you go to another scene. So it’s just a sequential drawing of the script, it’s a visual breakdown so you can see the direction of what the characters are doing, how the sets are designed, what props you need, how the characters are acting. And it’s a blueprint for the layout artists and the animators. 

AL: What was it like to go from watching these shows to working on them?

SJ: It was crazy. Because I was from a really, really small town in Illinois, right smack in the middle of Illinois. And whenever I told people what I wanted to do, they’re like “Yeah, great.” And you know, everybody knew that I could draw, and everybody knew what I liked to do, but you know, the chances of me making it out of that town and going to Hollywood and becoming an animator was kind of, I don’t know, it was kind of iffy I guess. Or you know, people didn’t really think that could happen and would just kind of pat me on the head and go “Oh that’s good, you have a dream.” But yeah, it was really crazy. Like I said, when I got out here, I got accepted at CalArts, I applied my first year, didn’t get accepted, second year I applied I got accepted. And it was so funny, it was like I’d stepped onto the mother ship because there were other people that were like me. That had the same likes and knew all the stuff that I was talking about. I’d never met other kids or other people that knew as much about cartoons as I did. Or loved them as much as I did. So it was kind of a weird experience being around those people. So then I was there for two years, and I got married in between my first and second year. So it was almost like “I have to figure out a way to get hired to survive and put food on the table.” And so I did everything I could to get hired, and I got hired right away and it was just real surreal. It happened real fast, the minute I got hired I didn’t look back. And I was employed for over 30 something years after that. So, I never had a problem. 

AL: And how did you get the opportunity to work at Hanna-Barbera?

SJ: I had done freelance for them about two or three years before I actually started working there. Because I was working at Marvel Productions on Muppet Babies and they kind of had a hiatus, and they threw me on a couple shows I wasn’t really crazy about. And I heard, because I had done freelance over there, I knew a lot of the people that worked at Hanna-Barbera. And so I called up the guy who was in charge of hiring for the design department and asked him if there were any openings. And he’s like “Yeah, when can you start?” basically. I hadn’t even cleaned my desk out at Marvel yet so I went back to Marvel and I told them, I said “I’m leaving.” And they’re like “Where are you going to go?” And I’m like “I don’t know.”

And so I left, and by noon I was in my desk over at Hanna-Barbera, and actually working on development with Iwao Takamoto. I had never met him before, I had about five minutes to get ready. And he gave me a project that had Quickdraw McGraw, Boo-Boo Bear, and Huckleberry Hound. And I’m like “Oh. I can draw these characters, I’ve been drawing them since I was like five years-old.” So I started drawing them and I did this whole presentation. Took it over to him and he’s like “Well these would be great if they were on model.” And I’m like “Wait, what?” So he put a piece of paper on it, and started drawing over the top of it, and showed me how to draw them. And I was like “Oh my gosh, what have I got to learn here.”

And it was kind of the same experience with Joe Barbera too, the first time I met him. I had that same experience where I had brought some stuff up for him to look at, and he’s like “How long have you been doing this?” And at that point I said “Well about four years,” and he goes “Well here’s how we’re going to do it today.” And he took a piece of paper and put it over the top. But I learned a lot, my gosh, getting to be taught by those guys was just, it’s amazing. Just the volume of stuff they had to show. And if you’re willing to learn they would teach you. So they kind of took me under their wing and showed me everything, which was really neat. 

AL: What was the atmosphere like at Hanna-Barbera?

SJ: It was amazing. The first year I was there, I was just one of the designers. But then, I got put in charge of the design department. So I had, all the people that I had worked with, I was now their boss. We didn’t really change the atmosphere, I mean it was crazy. We were pulling gags on each other, and just having a good time. It was a lot of fun. We put people in the recycling bins and rolled them down the hall, you know, and people had Nerf guns and would shoot them and stuff. We did get everything done, and the bosses, Bill and Joe, didn’t care as long as we got everything done. Jayne Barbera who was my boss, it’s like she knew, we were creative when we had to be creative, and when we needed to blow off steam we did. But it was such a family atmosphere there. They really welcomed me in and really took care of me. And made sure that I kind of got shepherded and stuff through, the way that they saw I could do it. They had faith in me. I think I was only 28 when I was put in charge of the design department. I look back now and I’m like “Oh my gosh,” you know. And there were guys that were there 30 or 40 years and I was their boss. So it was a little intimidating, but I did okay. ‘Cause I just love this stuff so much and I just wanted to do a good job and make it right. 

AL: What was it like to work under Bill Hanna and Joe Barbera?

SJ: Well, they were one of the biggest reasons I wanted to get into animation in the first place. I’d always see their pictures on the back of like, I think I had a comic book or a paperback book or something, and I’d always see TV Guide articles with them on it. And I was just like “Oh, these guys are great,” and it was like the biggest thrill to have met both of them. And they were both very, very different men. Joe Barbera was very, I guess old Hollywood. He would eat at the finest restaurants, he always had tables that were reserved for him. He was just, he dressed great, he looked great all the time, he was very, he enjoyed the celebrity part of it. Bill Hanna, on the other hand, was one of those guys that would just roll up his sleeves and jump in and start working with you. When things were behind or something he would just jump in. He was very work-oriented, both of them were. They both did their jobs really well. Joe was always trying to plan what the next thing was and how to get it done, and Bill was always the one that had to get it done, you know, had to figure out the production end of it. They employed a lot of people, and it was almost like a big school, because it was like, we all kind of cut our teeth there. And the fact that they let us be a part of it and join in and do the stuff that they had sold was just amazing. The fact that I got to be a part of that was just amazing to me, coming from where I came from and dreaming of that my whole life. 

The other thing working at Hanna-Barbera too, was being teamed up with Iwao Takamoto and him becoming my mentor. He started out at Disney, and trained under Milt Kahl, who was the ultimate animator basically, of the Nine Old Men from Disney. Iwao worked for him I think for probably over 10 years. Then he left Disney and went to Hanna-Barbera, and basically gave everything at Hanna-Barbera the look that it has to this day. Joe Barbera made Iwao the creative producer, so pretty much everything was run past Iwao for him to kind of give his take on everything. But Iwao, I mean, he created the Scooby characters. He’s the one that designed all those. And he almost made it to where nobody could draw that dog but him the right way. I mean he taught me a lot, he taught me a lot of the ins and outs of how to do it, but it’s like, nobody holds a candle to what he did, because again, it was his design. You’d be surprised at how responsible he was, even for some of the stuff at Disney, he was responsible for the look of some of the characters. But yeah, he designed all the Scooby characters and made them what they are, and he was just an amazing draftsman, and he was that way up until the day he passed, he was still going over my stuff, you know, up until the last moment I would ask him for advice and stuff. I’m really glad I had the relationship with him that I did.

And with Bill and Joe too, the relationship I had with them, like I said, they both took me under their wings. It’s like the difference between the two of them, when I got to be design supervisor, when Jayne Barbera, who is Joe’s daughter, she was in charge of production, and she put me in charge of design at Hanna-Barbera after I was only there for like a year. And I was only I think, I was 27-28 at the time. The difference between the two of them, she took me around to all the guys like to Iwao, and Iwao was very happy that she was doing it, she took me into Joe’s office, and Joe’s like “Yeah, we got a couple of guys,” that he’d rehired from the old days, and he goes “Make sure you keep them busy.” And that was his whole take on it. I was like “Okay,” because I asked Joe, I said “Is there anything you want me to do?” He goes “Well yeah, keep these guys busy and make sure you give them all the stuff they need.” And then when I went into Bill’s office, I said “Well is there anything I need to do,” because again, I was more on the production end of it, and he’s like, “Well why don’t you let me take you out to lunch and we’ll talk about it.” And I was like “Really?” So we went out to lunch, and he took me to this, there was this place he always went to, it was like an old ladies home, is what they called it, but they had lunch there. And he was tipping the guy who brought the water, and he let me ask all the questions that I wanted to ask since I was like eight years-old. And he was a little taken aback by the fact that I was so enamored with him. I mean the fact that he was responsible, one of the people responsible for me getting into the business. And he just, he kind of couldn’t grasp that, sort of. And we both found out that, he’d had heart problems, and I had a little bit of a heart condition too, I had high cholesterol, and he gave me a recipe for this bean casserole and he’s like “This will bring your numbers down.” So he was very, very sweet, just a real gentle guy. Back in the day I guess he was kind of hard-nosed as far as getting stuff done, but as long as you got your stuff done, they were both great, and as long as you did your job, and you were passionate about it, they were amazing to work for. And the fact that like I said, they both took me under their wing and made sure that I felt very welcome there and very secure in my job and what I did and how I did it.   

AL: Do you have any fun or interesting stories that stick out in your mind from working at Hanna-Barbera?

SJ: Oh gosh, I could write a book. Being in Bill Hanna’s office and him trying to teach me how to do timing on sheets. All my meetings with Joe Barbera. The relationship I had with Iwao Takamoto, it started off very teacher-student like. It was a very teacher-student relationship. And like I said, there were some days where I stood behind him for eight hours and watched him go over stuff that we had designed to make sure everything was right. But it was so funny, it was like, when both Iwao and I ended up at Warner Bros., we became really close friends. And that teacher-student thing was gone and we were just buddies hanging out. I would tell him all the stories of how he used to torture me by making me stand behind him for eight hours a day. And he got a kick out of that, he just said “Well I’m glad I had an impact on you.” And I said “My god, yes you did.” It was interesting. But yeah, he turned out to be, like I said he was my mentor, he was my really good friend. And I’m glad that our relationship evolved into that. 

AL: The 13 Ghosts of Scooby Doo was the first Scooby project you worked on, is that right?

SJ: Yeah, I did freelance storyboards on that. I did about five episodes of it.

AL: What was it like to work on that show?

SJ: Well, again, it was one of those where I just kind of went over and met with the producers. I was just looking for a freelance gig. And what happened was, I had gotten the bible that they had written for it, to show what the show was going to be. And it had such a dark edge to it, and I’m like “My gosh, nothing like this has ever been done before.” And I just loved the way it was written and the way that the characters all interacted and the fact that they brought Vincent Price in and they had this Flim Flam character, and Scrappy was in it. They had done a makeover on Daphne. And they gave them a new van, and they had an airplane. It was just, it was like nothing I’d ever read before. So I called up right away to see if I could do freelance on it. And I met with the producers and I think the fact that I was working on Muppet Babies kind of opened up some doors for me, because that was a really highly respected show. And whenever I would call up and tell them I was working on that, they’re like “Oh, you know what you’re doing so we’ll give you work.” So my very first storyboard job for Hanna-Barbera was on Scooby.

AL: Do you remember when that show was cancelled at all, do you know what happened with that?

SJ: No, I don’t. ‘Cause I wasn’t there full time by the time that they finished that show. I don’t know why it only went one season. Because usually there’s, because I know when we did Pup Scooby there was a reason that we only got so many episodes per season and all of a sudden they decided to cancel it. And it may have been the same thing for 13 Ghosts, I don’t know. There might have been something else that they had to negotiate or they had another show that they wanted to put on their schedule, and maybe 13 Ghosts wasn’t performing as well as they wanted it to or something, I don’t know.

AL: What were your thoughts on the added characters? – because I feel like Flim Flam and Scrappy especially are kind of universally loved or hated.

SJ: Well it’s no different where Flim Flam is concerned, it was no different than the Hanna-Barbera of old or however they worded it. They were always pulling from whatever the pop culture thing was at the time. So you know, Indiana Jones came out with the Short Round character, so it’s like “Okay, let’s have a character like that on our show.” And then I know the producer was a huge Universal and Hammer film fan, and that’s why he wanted Vincent Price on it. And Vincent Price was like, he was almost like everybody’s grandpa. He was a very gentle man. But I know the producer was a big fan of those old horror movies so that’s why they got Vincent Price in it. And I thought it was a pretty good addition. I just loved the makeover of Daphne and Shaggy. Scrappy, like you said, you either love or hate Scrappy. I’ve never had a problem with Scrappy. But yeah, like I said, when I read the bible on the show it was just, the way the show came together, and it was real ghosts too, which was kind of a novelty at the time until we did Zombie Island and that was the other time where we started to get real monsters and stuff, because I storyboarded on that too. But yeah, it was just, the premise was different. And it was just breathing new life into Scooby that it kind of needed at that point.

AL: And what was your role on A Pup Named Scooby-Doo?

 SJ: I was working on developing a junior version of all the Yogi Bear characters at that point. Which we eventually did, which evolved into something I don’t even want to go into. So I was working on a version of that, and then the head of development came in at one point and said “Oh, the Yogi project is dead, but we’re going to go ahead with the Scooby-Doo kid version.” And somebody else was working on that at that point. So Iwao said “Well, I’ll put you on that now.” And I started doing development on that. Working with the producers and stuff on that, I had to go over and tell them “Okay, I’m on this now.” And we did all the development and got it all worked out. Again that was one of those stand behind Iwao eight hours a day and have him go over all my poses of the characters, and making them what they needed to be. And then I storyboarded the first episode. I wasn’t in charge of the department yet, I was still just a designer. So I storyboarded the first episode and I was in charge of design on the show. So I had a crew of like five or six guys and we did all the character designs for that. And then I didn’t really do anymore storyboards on Pup Scooby until the second season and another producer, Lane Raichert took over. And he and I really kind of, we kind of revamped the show a little bit as far as the design goes and made it more cartoony. Because it was weird, when we first started designing it, I thought “Well even though these characters are more cartoony, they’ll fit into the Scooby world.” Because I didn’t realize that it was going to be as cartoony as it was at first. And then after I started storyboarding, I’m like “Oh, we really need to push this thing.” So we started doing all these crazy Tex Avery type takes and stuff like that, and it just kind of evolved into a wackier version of, again, it was reinventing the franchise to something that had never been done before.

AL: Can you describe what the development process was like for A Pup Named Scooby-Doo? 
SJ: Well like I said, it just got more cartoony as we went along. We started out kind of doing it straight, and it started veering into this, the producer really wanted to make it cartoony. So that’s the direction we went, and I think, the second season, when Lane and I kind of got a hold of it, it got a lot more cartoony. We simplified the designs of all the supporting characters and stuff too. Like all the ghosts and everything, we just made them more cartoony. He and I had the same sensibilities as far as the direction of the show went.

AL: What was your favourite thing about A Pup Named Scooby-Doo?

SJ: I loved storyboarding it. I storyboarded, gosh, how many of those. Like I said I did the first episode and then in the second season I think I did maybe five, I think we only got 10 (episodes) that season. And then I got to, the last season it was on we did like four episodes, but I got to produce those. Because nobody was left that worked on the show, everybody had gone on to other projects and there was nobody left. So they’re like “Well Scott knows the show.” And I had a really good relationship with the execs at ABC and they really liked my storyboards a lot so they were like “Well, let Scott produce them,” and that’s while I was doing my design supervisor job too. So I produced the last, and I even got to co-write one of them, the little 3 minute short that we did. But yeah, those are some fond memories of that. I mean, I loved storyboarding. That was the only show I can remember storyboarding and never feeling like I should be done yet. It was like, it just came so natural. And it was so easy for me to do. And I’d be done with it before I realized that I was done with it. It was just, it was probably one of the most natural feeling storyboard jobs I’d ever done on anything. Cause I was so tuned in to the way that the characters should act, and do takes and react and everything. It was just kind of second nature, it really felt good. And then I had designed a lot of stuff for it too, so it was really easy to just fall into that. 

AL: Was it a lot of juggling to do the producing and the design supervising and everything else that you were doing on that last season?

SJ: Yeah, but I was kind of doing, I mean the design supervisor job took in, we did publicity stuff, we helped that department out. And we had a ton of shows rolling through there at that point too. So it was like, I had about 30 or 40 people in the department that I could assign different shows to based on their strengths. And it all worked out, everybody got their stuff done and that’s all that mattered. So I had a little bit of time to, I mean there was a lot of times where I would take stuff home at night and finish it up for the next day if I fell behind a little bit. But I never really had a, it wasn’t that hard. Again, I loved what I was doing and I loved the place I was at. And I would have done anything for that studio at that point. I’m not saying it was easy, but it didn’t feel like work. I had a good time.

AL: Working at a studio that is producing a lot of shows, would you normally be working on just one of the various shows they were working on at that time, or would you have a hand in a couple of them?

SJ: Well I would do development, I’d be in on development on everything. And work that all out with Iwao. And then, at a certain point, there was a CEO that came in and he made me in charge of development too, so I was development, publicity, and then taking the shows from development into production at that point too. So I’d pick the shows that I felt more comfortable with, or the ones that I had more to do with in development. So I kind of had my choice. Pup Scooby, it’s like I could never let anybody else do, so. I don’t know why. There were a lot of shows I was kind of heavy-handed in and would help on design or I’d oversee it just to make sure that it was being treated the right way. And especially when it was something I was more attracted to. 

AL: Being able to work on Scooby projects for Hanna-Barbera, and then moving to work on Scooby projects for Warner Bros., what were the differences between working at both places?

SJ: Hanna-Barbera was more of a family. Warner Bros. I never really felt that way about. I mean it was so funny because when I went to Warner Bros., I left Hanna-Barbera to go to MGM because a lot of the guys I’d worked with at Hanna-Barbera went to MGM and they were kind of switching owners at that point, because Turner was buying Hanna-Barbera. I didn’t really see eye-to-eye with a lot of the stuff that they were going to do, so I decided to leave. And so I went to MGM for a couple years and then after that, I went to Warner Bros., and the guy who produced 13 Ghosts and Pup Scooby hired me at Warner Bros. And I was there for about 12 years. But it was funny, while I was there, Warner Bros. bought Hanna-Barbera. So those characters kind of followed me to Warner Bros., which was kind of odd. So it was like, “Hey we’re going to be doing Scooby-Doo again, would you like to work on it?” Like, really? You know. Because there was a little bit of a mix up there at one point because I think Cartoon Network was doing some Hanna-Barbera properties so it was kind of up in the air like who’s going to actually do this stuff. So Scooby landed at Warner Bros. The difference was like I said, Hanna-Barbera was more of a family, at Warner Bros. it always felt a little more corporate. It was just a whole different atmosphere, I can’t even explain it. It was just a little more regimented I guess, I don’t even know what the word is. 

AL: What was it like to be able to take on some Scooby projects again?
SJ: Oh, it was amazing. I couldn’t wait. In fact, first thing I did when they gave me the DVD, I guess the people in development decided that, they knew that I knew those characters really well, so they were looking for a new producer for the DVDs, and they came to me and said “We’re going to do a DVD, and would you like to do it?” And the first thing I did was run into Iwao’s office and said “Guess what we’re doing?” And I got him really involved in it. So he and I sat in my office across my desk, he would sit on one side and I’d sit on the other and we were poring over the script, adding gags to it, and we could plus it here and make this work here.

And my biggest thing was, and I really had to fight for this, to get the original voice cast back together. And that was something that was a dream of mine. I wanted to make it that 1969 show that I saw when I was nine years-old. And so at that point, all the voice cast except for Frank Welker, were not there anymore. They weren’t doing anything. In fact, the lady who did Velma’s voice, Nicole Jaffe, hadn’t done Velma since like 1972, after The New Scooby Doo Movies. So I went and got them all back together, I went to Casey Kasem’s house, and I gave him the script, I went over it with him to make sure that he was okay with everything, because I called him up and I’m like “I’d really like to go over this with you, and make sure you’re okay with everything.” And he really appreciated that. And then Frank Welker actually auditioned for me to do Scooby’s voice. I called him up and I said “Frank, you didn’t have to audition.” He sent me a cassette tape. “Frank you really didn’t have to audition, you just needed to let me know that you wanted to do it.” So we had Frank take over Scooby, and he did Freddie. Then I went and got Heather North to do Daphne, and like I said, the trickiest one was getting Nicole Jaffe back. She was an agent, a talent agent. So I called her agency and we talked to her on the phone for a while and we convinced her to do it. And she had to, she gave her salary back to the Actors Union or something like that because she didn’t feel right being an agent and taking away a job from one of her clients basically. But it was so neat, when I got them all in the room together, I just, I lost my mind. It was like I was nine years-old again and I actually got to see all four of them, except for Don Messick, God bless him, he wasn’t around anymore. But to have Frank do Scooby and do it justice, it was just, it was really overwhelming. I got lost a couple times because I was so happy that they could all do the voices and still do it. ‘Cause I was really worried about Nicole because she hadn’t done it, like I said, since 1972. So actually she came and did it by herself the first time, and then after that I got all four of them in the room together and watched them all act together and bounce off one another and it was amazing. Doing the DVDs and then you know, I got to do a couple of those with the original cast. And then after that I think we went to, they used the What’s New Scooby Doo? cast after that, for the other DVDs that followed.

AL: And you mentioned having to fight for the original voice cast, what were the politics around that, do you remember?

SJ: The fact that they were too old. And a lot of the people really didn’t want to go back to, as much as I did, didn’t want to go back to the original show. They were just like “Oh, we want to make this more modern,” and they just weren’t, a lot of the executives weren’t real thrilled about it. And I really had to do a lot of convincing. So they just finally gave in because they saw how passionate I was about it. And like I said, I only got to do two with them that way, but that was fine. I’m really proud of both of them and the way they turned out. And the fact that we really made it, I think we made it as close, and we went back and got the original music. I know you had Rich Dickerson on, and we had him do – I actually brought all the old Scooby-Doo music cues, and sat with him and just said “I want this one here, I want this one here.” And he had to re-score everything because of the rights issues and stuff. He did those scores but he re-recorded them and made them all sound as much like the original as he possibly could. I was really, really proud of those two films I did.

AL: Were the executives happy in the end with the results of getting the original cast back?

SJ: Well, that’s a good question, because after that we did What’s New Scooby-Doo? and I worked really hard to show them that I was the guy to do Scooby – and then they brought in another producer to do What’s New Scooby-Doo? the series. They made me supervising director, which meant I had to help the producer because he had never done a Saturday morning series before. So I had to help him figure that out, and then I had a whole crew of directors that they brought in, there were four different guys, and I had to supervise all their storyboards. So I was kind of like the go-between between the producer and the directors, and making sure everything got done the way it needed to go. So yeah, I didn’t get to produce What’s New Scooby-Doo?, so that was kind of their way of saying “Well we let you have that, but we’re not going to let you have this.” So I was like “Okay.” You know, that’s showbiz, that’s the way it works.

After the first season, they said “Okay, the producer knows what he’s doing now, so we’re not going to have you be supervising director anymore because he’s okay.” I was like “Okay.” So they put me down to director. So I just went ahead with that. And episodically, I got to do the Christmas episode, which they used to show every year, which was kind of cool. The Evergreen Scooby Doo Christmas episode that like I said, they would show all the time. And then I was supposed to have directed four episodes, I only got to direct one and then they pulled me off to do I think the Tom and Jerry direct to video, oh no, I was doing Krypto the Superdog at that point. But I was supposed to have directed the episode with Simple Plan and the episode with KISS in the second season. So I still got to go down to the recordings and hang out and oversee those, even though I was on another series. So that was neat. Design-wise I didn’t, basically I oversaw the design, I would go over things if I thought that they were kind of straying away from what we needed. The episodes I remember really enjoying doing were the Christmas one, and the one with Simple Plan and the one with KISS.

AL: What was it like to be in the room watching the voice cast recording the lines? 

SJ: Oh, it was amazing. In fact, on What’s New Scooby-Doo?, they were looking for a new actress to do Velma, because Nicole Jaffe obviously, she was done, she wasn’t going to do it. And there was one night I was working at home, and my kids had on, I think it was a reunion movie of Facts of Life. And I wasn’t even watching it, I was just listening to it. And I was drawing and all of a sudden Mindy Cohn started talking and I’m like “She could be Velma. That’s perfect, she’s perfect.” So we got a hold of her, and even before the network approved it, we brought Mindy Cohn in for the first recording and they’re like, the network was like “Well we don’t know if we really want her or not,” and then the minute she started they were like fine with it. But that was a little bit of a risk.

And again, I got Frank Welker to do Scooby-Doo, and I got Mindy Cohn to do Velma. And I got Nicole Jaffe to do Velma again, I got Heather North to do Daphne again, I got Casey Kasem back. So I mean, that was like – it’s so funny, when I was a kid, it’s like, I just said the whole thing about listening to stuff, I would tape cartoons on my cassette recorder, because it was before VHS and any way of videotaping anything. And I would sit and draw and I would turn the tapes on and I’d listen to the tapes. And even when I’m working now, it’s like I don’t really watch TV, I listen to TV. So I’m really tuned in to how a cartoon should sound. So again, when I did the DVDs, I had a certain way, I wanted all the old sound effects, I wanted all the old music, I wanted all the old voices. I wanted it to sound like the cartoon that I grew up on. So I was a little more tuned in to that. And the thing is when we were, like I said, when we were looking for Velma, for her voice, for a replacement for Velma, I heard Mindy Cohn. I didn’t really see her, I heard her. And I was like “Oh, that’s it right there. She could be perfect.” And she spent a lot of years being Velma on the What’s New series, and everything after that for a while. 

AL: What was it like to be able to have a part in that decision of casting Mindy Cohn?

SJ: I don’t know that I got any credit for it. I don’t think I did. All of the sudden, after she worked out, it became everybody else’s find, so I just kind of, again, that’s showbiz. You just kind of step back and let it all happen. As long as it comes out the way it should, it’s not a problem.

AL: Out of the movies that you had worked on, do you have a favourite at all?
SJ: Oh, wow. Probably Legend of the Vampire. I like it. You know, it’s so funny, I like parts of both of the ones I did. I think Vampire probably had a weak ending, and Monster of Mexico, the Chupacabra was not a true Chupacabra, we made it a Bigfoot, which was kind of, we got a lot of flak for that. From just fans saying “This isn’t a true Chupacabra,” and I’m like “I know that.” Which is so funny because I ended up doing a show called Secret Saturdays later on which is nothing but those type of creatures, they were like the main focus of the show. So I knew all those creatures, the way they’re supposed to be. But yeah there were definitely parts of both films that I really liked. “I really captured it here, this was a little bit weak.” I mean, again, I’m the worst judge of that because it’s like I’m so tied in to certain aspects of it and I just want it all to be good. And there’s parts that I think work better than others. I mean, watching both of them to this day, I still find like “Ah, I should’ve done this, should’ve done that.” In fact on Vampire Rock, my main gripe was I was so busy trying to get the original cast back together, that the incidental characters, I was like, the only thing I really kind of wanted was I wanted Micky Dolenz to be the manager of Wildwind, I wanted him to voice that, because I thought he would’ve been perfect. And he was busy at the time and that was really kind of disappointing. But like I said, there’s parts of the movies that work better than others, and that’s the thing. Like I said, as a producer/director, you’re always looking back at it going “You should’ve done this, you should’ve done that.”

AL: Were there any challenges working on Scooby at all?

SJ: No, not really. I mean I was pretty comfortable with that character, and having been trained by Iwao on how to draw the characters the right way, there’s really not any poses that I can’t do with those characters. I kind of keep going back to the ones we did when we were developing the style guide and everything. And those are the poses that I think show up in everybody else’s work. Like whenever they do comics now it’s like guys just kind of cut and paste those poses, like here’s Scooby running, and they’ll put him upside down like he’s flying through the air but it’s like a Scooby running pose and I’m like wait, that doesn’t work. So it’s kind of funny to see all that stuff, you know, somebody else using the stuff that you’ve done.

AL: Moving towards the comics that you had worked on for Scooby, how did you become involved in those?

SJ: When I was at Hanna-Barbera in the publicity department, we did all the comic book covers, I think when Archie Comics and Harvey Comics both, all those went through us. So we did all those. And then when DC got the property, because Warner Bros. owns DC, I think I just, the first one I did was like 2008 maybe. It might’ve been earlier than that. I don’t really remember what year that was. But I just, I got a hold of the editor’s name that was doing the book and I asked, I told him who I was and they were like “Oh okay, yeah, you can do this.” So I did one and it went for a while before I got another one. DC switches editors like every six months on Scooby for some reason. And so you almost have to kind of like re-introduce yourself every time, even though they have you on a list. And I’m an approved Warner Bros. artist for those characters, for all the Hanna-Barbera stuff and for Scooby and all that stuff. But it’s kind of tricky keeping your name in the pot for the comic books, that’s the only downside of it. The thing that I enjoyed on the comic books the most was doing those Team Up ones. I did the Scooby-Doo Team Up which they cancelled after 50 issues. But I did a pretty good handful of those. It was so cool, I got to do Scooby-Doo teaming up with Dastardly and Muttley in their Flying Machines, and the Perils of Penelope Pitstop. So those three shows again, full circle, going back to 1969, those three shows came back to me at that point and I got to actually draw those characters together in two different books. So, that was kind of cool. So again, it all came full circle, it came back around to those three shows that my mom told me about reading out the TV Guide. I got to work on them what, 30 something years later.

AL: Can you speak to the development process for the Scooby comics?

SJ: Those are all figured out. By the time I get it, the scripts are done and they give me the script. Usually, well the Scooby-Doo Team Up books were 20 pages, the regular stories in Scooby-Doo Where Are You? are 10 pages. So they give me the script, I break it down, do my layouts. I usually, because I work digitally on a computer, I do it really clean and send it in. Back in the day, when I used to draw on paper, I would do my roughs, and then send them in and get them approved and then I’d ink it, or somebody else would ink it. Then after I send my line drawings in, then they put the lettering and the colouring in, and then they send me back the proofs to make sure everything works with what my intent was. So that’s pretty much it. It’s pretty cut and dry, because that’s the way they’ve done it forever. It got to the point, like I say it was really nice after I stopped drawing them on Bristol board and on paper basically and did it digitally. It was nice just to do it one time, because when I would draw them on paper I would have to do it two or three times. I’d have to rough it out, send it to them, get it approved. Then get it back and then ink it and then send it to them and get it approved. So I would be doing it twice. And I draw really, really tight anyway, so it was kind of a hassle to have to go back over something I’d already done. So that’s the upside now, working digitally I can just do it one time and send it to them, and if they have any revisions then I just, everything is on layers and I can take that panel out, re-work it, put it back in. 

AL: Was it a bit of a process to transition to digital from paper or was that fairly easy?

SJ: No, not for me it wasn’t. I fought it for a long time, but it’s like, if I want to keep working, I have to learn how to do this. And I want to say it was probably a good year before I got real comfortable with drawing that way. In fact I still, because of the way that my posture is now compared to the way I used to draw on a desk with paper, it really works out different muscles that I didn’t know I had. So being in a different position, and the way I do stuff on my tablet is that I usually move my arm around and click on different levels or different aspects, or you know, like to blow something up or reduce it or whatever. And I’m constantly moving. Whereas when I did it on paper I was just in one position and I would be over the top of it. Here it’s like I’m not that way, it’s kind of like a little more slanted, and like I said, it’s a whole different posture, which hasn’t agreed with me in my later years. That’s the hardest part, in fact I’m fighting that every day now, where it’s like, I can’t sit for five or six hours now without standing up and stretching and being really sore.

AL: More generally, what do you consider career highlights from your work on Scooby Doo?

SJ: Well working with Iwao is probably the biggest one. And having him, like I said, starting out as very teacher-student relationship and then evolving into just really good friends and him, still up to his late days, he was going over my stuff and showing me how to draw. And working with Bill and Joe, I mean, working with people that I grew up seeing their name on the credits was just amazing to me, and I’d be pretty awestruck, or starstruck I guess. Those were the highlights of actually having them sit down and show me how to do stuff and learning from them. And I kind of feel sorry for the younger people now that are in the business because they don’t have anybody like that, that they can go to, that came out of that era. 

One of the biggest highlights that we had when doing Pup Named Scooby-Doo, was we actually had Bill Hanna time our first episode. It’s so funny, there’s a little story behind it, I was standing in the doorway, talking to the producer, and Bill Hanna walks by, and he’s like “Hey, I saw that storyboard that you guys did on your Pup Named Scooby-Doo episode.” And he said “Are they really gonna let you do all those wild takes that we used to do?” And the producer’s like “Yeah, we get to do that.” And he’s like “Well, that’s great.” And he said “Just keep it up.” And then he walks off and goes into the elevator and goes up, and then I turned to the producer and I said “You know what would be great, if we got Bill Hanna to time the first episode,” because we were trying to think of who’s going to do it. And the next thing I knew the producer runs up to Bill Hanna’s office and convinces him to do it, because he hadn’t timed anything in quite a while. And so a few days went by, and again I’m in the producer’s office and we’re talking over things. And Bill Hanna comes by with the storyboard, he just finished doing it and he goes “This thing moves like a house on fire.” And he was really pretty happy I guess with what he did. And really, everything hit exactly where it should. It was some of the best timing I’d ever seen on anything. I mean everything hit exactly where it needed to and he understood all the gags, and I mean, why wouldn’t he, he’s the one that started all that stuff. But it was amazing. It was really, really a joy to have him involved in it. And the fact that he really enjoyed doing it too. So that was great.

AL: And for those that maybe don’t know, can you describe what timing is and what the purpose of it is?

SJ: Yeah, timing is, what they do is they take the soundtrack and the storyboard, and everything is like, they have to set everything down onto a timing sheet. So they have to show how many frames dialogue takes to say, and then the action that happens in between. It’s basically breaking down the frame count, so the animators know what the exposures are, so the cameraman knows what the exposures are for each drawing and everything. It’s not a fun thing to do. I’ve done it, I’ve gone over sheets and corrected stuff and made sure stuff hits, but it’s too much like math for me, and I draw for a living. It’s not a fun thing for me to do. Like I said, I’ve gone over many sheets in my day, and corrected stuff and figured out where things hit. But for me, and it’s so funny, like when Bill Hanna had me up to his office one time – usually you time with a stopwatch and you just kind of figure out how long things take and everything. But Bill Hanna timed with a metronome, and it was a real musical beat thing to him. So he would speed the metronome up, and slow it down whenever there were certain actions. He would just kind of physically act the action out while he was timing it, to see how long it took him, how many seconds it took him to do it. But again, it was like Greek to me. I had no idea. He showed me I don’t know how many times. He didn’t get frustrated, I just didn’t pick it up. It was like again, when I was in math class in high school I’d just be a blank. But like I said, I figured out my own way to go over sheets and figure out timing and seeing where things hit and figuring out dialogue and stuff like that. So, as a producer/director, I was able to go over stuff and look at it, and make sure things hit exactly where they needed to, or if they were too fast or too slow. 

AL: When it comes to Scooby, what was it like to work on so many vastly different Scooby projects?

SJ: Well I think it was kind of neat because every time we did it the franchise was kind of reinvented. Like 13 Ghosts, like I said it was like nothing I’d ever read before, and it was not a version of Scooby that had ever been done before. Pup Scooby again, whole different version. Then when I did the first direct to video, I just storyboarded on it and it was real ghosts, that was a whole different reinvention of it. And then when I did the Alien Invaders, I got to do the How Groovy song sequence, I storyboarded that. But every time I worked on Scooby it was different. Even when I did the direct to videos, I got to make that 1969 show again. But when we did, it was so funny, when we did What’s New Scooby-Doo?, I’d actually pitched a show in between there, because they kept saying they wanted to make it more modern, bring it more up to date. So I was like “Okay, let’s re-dress the characters.” And that’s kind of how some of the What’s New Scooby-Doo? costumes came out of, with the big stripe on Fred’s shirt and stuff, that was mine. But when I designed it, I gave Fred like a buzz cut, and I gave him a soul patch. And I put Shaggy in like a stocking cap and shorts and a real baggy shirt, and Velma had her big sweater but it was off one shoulder. And I don’t remember what we did with Daphne, we did quite a few things. But I redesigned those characters that way, and they were just like “Well this is a little too far out, it doesn’t look like them as much as it should.”

So then I designed another show that I pitched, that nobody went for. But they did look at it while we were in the What’s New Scooby-Doo? meeting, which kind of ticked me off a little bit. But it was called Son of Scooby-Doo, and Scooby had a full-grown dog son that was more scared than he was. He was called Scaredy Doo, and he was yellow. And he was more of a coward than Scooby was. And I had all the different versions of, it was Fred’s brother, Velma’s niece I think, who was really tuned in to the paranormal so she could tell whenever there was a real ghost present. And it was real ghosts. And we had Shaggy’s, I don’t remember how they were related, but they were brothers that were kind of like, almost like Jay and Silent Bob looking guys. And I gave them all this ghost catching stuff and made it like a real ghost thing. And everybody’s like “Well this is a little too far away from what we want to do.” And I was like “Okay.” So I wasn’t winning on any level. So I just kind of sat back and they came up with What’s New Scooby-Doo? And the more I developed it, the more it got back into what it originally was, so it was like, it was weird, it was like they were trying to reinvent the wheel without reinventing it.

AL: I wanted to circle back here and talk about the How Groovy sequence for Alien Invaders, what was it like to work on that?

SJ: It was a lot of fun. I did the lead in to that song, when they were sitting in the diner, then I did the song, and then I think the end part of it, just a little bit when they’re back in the diner. But it was a lot of fun, the producer just let me go on it. And I went back and looked at a lot of song sequences that Hanna-Barbera had done for shows back in the day, when they did Cattanooga Cats, I don’t know if you’re familiar with that. But there was a show called Cattanooga Cats, back, I think it was in the same year as Scooby, and they did all these old song sequences and they had all this psychedelic stuff, they were trying to do their version of Yellow Submarine, sort of. And I went back and looked at those, and just kind of took a cue from that and made it that way. Yeah, it was a lot of fun. I love doing song sequences because you can just kind of run wild with it. Like when we did all the chases in the Scooby shows, we did all the musical romps that they did in the second season of Scooby Doo Where Are You? We just kind of took that, and we put those in the DVD too. 

AL: Having dipped your toes in so many different roles from directing, designing, do you have a favourite?

SJ: I enjoyed producing and directing because it was like, for the most part it was my vision, this is the way that I wanted to do it. And I had a crew that I could count on to like, they knew exactly what I wanted to do. I enjoyed producing and directing quite a bit. To the point where it’s like “Okay, I’ve done enough of it.” So yeah, after a certain point it was like okay, and it was like why do more, I’ve already done this show, or I’ve already done this kind of thing. But that was probably my highlight. I love storyboarding, the way storyboarding used to be done. The way they’re doing it now is just, you’re almost animating the thing for them. Because I’ve done storyboards recently and it’s a young man’s game, that’s for sure. It’s a whole different mindset, because you’re just posing everything out a lot more and just basically laying it out and animating it. I mean I was all for, I kind of introduced animatics to Warner Bros. when I was there and it was like, so you could see it before you saw it. Before it was sent overseas. And it was saving on retakes and everything. But now everything is done that way, they do animatics for every cartoon. And it was kind of a curse and a blessing because now, like I said, now they expect you to pose everything out a lot more. Back in the day we could get away with not doing as much. But yeah, like I said to answer your original question, producing and directing was my favourite thing. I love storyboarding, I love designing stuff, there’s really not anything about animation that I didn’t love, and I didn’t have a good time doing.

AL: What’s your favourite thing about working on Scooby Doo projects specifically?

SJ: Again, I’ve had a real attachment to it since I was nine years-old. It was funny, I was nine years-old watching the show, 16 years later I was working on it, and I’ve been working on Scooby for 35 years. So that’s my attachment to him, it’s just something I’ve been attracted to and just been real comfortable doing over the years. And because I was trained by Iwao, I’m kind of the guy that they go back to, even when there’s projects that people have, there’s a couple projects that people were like “We’re trying to make this look like Scooby-Doo so that’s why we called you.” I’m like “Okay.” You know from other studios and stuff, so I’m like well that’s flattering I guess because I supposedly know it. 

AL: I wanted to talk about the Scooby Doo’s Ultimate Fans special feature, how did that come about?

SJ: I had done a bunch of interviews for the company that put that together. I had done other, you know, on the DVDs of like series compilation (sets), whether it be like Magilla Gorilla or Frankenstein Jr. and the Impossibles, or whatever, they would bring me in as a historian or an expert. And I would give, because I did cartoons and stuff, I had an attachment to it, or I grew up on it, so I would talk about that. So whenever they got to the Scooby-Doo one, they had heard about my office, because I had talked to the guy about it, the guy who was the producer of those segments. And he’s like “We’re doing this ultimate fan thing, sounds like you’ve got a lot of memorabilia, can we come to your house and film it?” I’m like “Sure, whatever.” I didn’t know it was going to turn into a big interview, or I was going to be compared to the other two guys that were on there either. My whole interest was I grew up the show, I drew the characters as a nine year-old, and I took it into a career. And I had a lot of stuff, I had a lot of Scooby stuff in my office. ‘Cause you know Scooby basically, like I said in the interview, Scooby paid for my house. So I owed him a debt of gratitude.

AL: Do you still have a lot of those items that were featured?

SJ: Yeah, it’s all still out.

AL: When did you start collecting?

SJ: Like I said, there wasn’t a whole lot of merchandise when I was a little kid, other than colouring books and comic books, and maybe board games and things like that. But as Scooby got more popular, and became more of an evergreen character they were putting him on everything. Like I said I had relatives that would send me items like “Here’s a Scooby-Doo waffle iron, you need this,” or “Here’s a paper towel rack, you need this.” And my daughters would get stuff. I’m even giving things to my granddaughter now that I have. It’s like well I haven’t used this a while, here’s like a little Scooby-Doo, after you get out of the bathtub, a little Scooby-Doo shaped towel thing that you put over your head with Scooby ears and a nose, she needs this, I don’t need to have it hanging around.

AL: You mention the (Easy-Show) Projector, did you ever find one?

SJ: Oh, yeah. I found one in the box with all the films and I don’t think it’s ever been used. I still have it, and it’s sitting up on my shelf. 

AL: What was your reaction when you did find it?

SJ: I was crazy happy, because I had it when I was probably, I think it came out probably a couple years after Scooby was on the air. They would put a new one out every year. So it would be whatever cartoons were on, they would take those. I had one with, I think I had one with Frankenstein Jr., Moby Dick and Mighty Mightor, and then the year after that there was one with Autocat and Motormouse and Wacky Races, and maybe Scooby was on that one. But they would give you different films, and you would take these films and you’d thread them in to this projector. When I was real little, the very first one I had, I think had Atom Ant and Secret Squirrel, and I remember, I woke up real early on Christmas morning, like right after Santa had come, and my parents let me open my presents. After I opened my presents, we all went back to bed. I woke up before they did, and I went and got that projector out and I started trying to thread it, and I ripped up about three films before I figured out how to make it work. So I broke it before I got to look at it. But by the time they came out with a Scooby one I knew how to do it. And like I said, I sat there and pored over every frame of that film. 

AL: Do you have a favourite piece that you have, or one that’s maybe more sentimental than others? 

SJ: Like I said on the interview, I have this presentation board, it’s actually a lithograph made off the original presentation board. It was the picture they used for the ad in the comic book, when I saw that back in the day. It was a presentation board that actually sold the show. And Iwao got it for me. He’d done something for some guy at a gallery back in Cincinnati or something, and he said “Do you want one of those?” And I’m like “Yeah!” And he said “Well I think I can get you one.” And it’s signed by Bill and Joe and Iwao, and it’s hanging on my wall, it’s like the prominent piece in my studio. I have everything kind of surrounding that. It’s a print off the original presentation board that they used to sell the show.

AL: What do you think it is about Scooby-Doo that has been able to hold up for over 50 years now?

SJ: I think it’s more of a thing where it teaches, I know this is a little bit looking into it more than you need to, but I think it teaches kids on how to deal with things they’re scared of, or how to deal with their fears. Because they play it out as goofy and then when you actually get to the end of the show, it’s never really a monster, it’s always somebody acting like a monster. They’re doing it for whatever reason that they have to do it, whether it be smuggling or real estate problems or something like that. I think it’s that, I think it’s just the fact that it teaches kids how to not be scared of something, or how to deal with things that they’re frightened of, and the fact that the characters are really, really endearing. I mean, you know, Scooby’s a real lovable character, Scooby and Shaggy both. They’re almost the same character, really. Except Shaggy talks better than Scooby does. The way that the characters act together and they’re really good friends, I just think that, like I said, it’s an evergreen thing. And you know, people my age grew up with it, they showed it to their kids, and they showed it to their kids, and so on and so on. So it’s like, it’s got that kind of legacy. 

This interview has been edited and condensed for clarity.

Episode 10 Promo: Scott Jeralds

Watch the above video for a clip of episode 10!

Episode 10 of the Unmasked History of Scooby Doo features Scott Jeralds, who has worked on numerous Scooby Doo projects over the years, from A Pup Named Scooby Doo to directing early direct to video movies Scooby Doo Legend of the Vampire and Monster of Mexico.

Stay tuned for the full episode, available Friday, August 21.

Unmasked History of Scooby Doo Episode 9: Cheryl Johnson

Episode 9 of the Unmasked History of Scooby Doo features Cheryl Johnson, who worked as a background designer on season 1, and art director on season 2 of Be Cool Scooby-Doo!

Highlights of this episode include:

1- What a typical day would look like at work on Be Cool Scooby-Doo for a background designer and an art director.

2- What it was like to work on a new look for Scooby-Doo.

3- Cheryl’s favourite moments from working on Be Cool Scooby-Doo.

Make sure to listen to the episode above! Or you can read a transcript of the interview here.

If you want to follow Cheryl, you can find her on Instagram, @cbjart.

Below, you can find some photos that Cheryl gave me permission to post here from her work on Be Cool Scooby-Doo! You can find more on her website, http://www.cbjart.space/#/scoobydoo/.

Photo courtesy Cheryl Johnson, http://www.cbjart.space/.
Photo courtesy Cheryl Johnson, http://www.cbjart.space/.
Photo courtesy Cheryl Johnson, http://www.cbjart.space/.
Photo courtesy Cheryl Johnson, http://www.cbjart.space/.
Photo courtesy Cheryl Johnson, http://www.cbjart.space/.

Interview Transcript – Episode 9: Cheryl Johnson

Not able to listen to the full episode? Don’t worry! You can still read the full transcript of the interview with Cheryl Johnson below. Or click here to listen to the podcast episode.

AL: What’s your relationship to Scooby Doo, did you grow up watching?

CJ: You know, I wasn’t a huge fan of Scooby Doo as a kid. I feel like Scooby Doo is one of those things where either you loved it as a kid or you’re like “Eh, it’s kind of boring.” And I was definitely in the “Ehh I’m not that interested” camp. I had friends I grew up with that loved it, and I think if you’re into mysteries and horror and that kind of stuff, it’s right up your alley. So you know, when I joined the Scooby Doo crew, it wasn’t something I had ever seen myself doing, but it was fun to be a part of it, that’s for sure.

AL: When did you know that you wanted to work in animation?

CJ: I knew I wanted to work in animation when I was about 15 years-old. It actually happened on a trip to Disneyland. I had always been an artist, like ever since I was about three I’d been doodling and sketching. I knew somebody was doing drawings for all the animated movies I had seen, but I didn’t know how you got into it. So when I was about 15 on a trip to Disneyland, I was in this museum type part of Disneyland, I think it was called Drawn to Animation, and on the walls in there they had all of this concept art and animation cels, and sketches of characters for various Disney movies. I saw that and I thought “See, I knew somebody did that kind of stuff.” So from that point on, I was determined to figure out a way to get into animation. 

AL: And what was the path that you took to get there?

CJ: Once I reached college age I did a couple of community college art classes, I did some research into art and animation schools in California. I grew up in California so I knew that I wanted to stay here for college. And I went to a school for CG animation in the San Francisco area for a little bit because I thought maybe I was going to get into the CG side of stuff like Pixar or Dreamworks, that kind of thing. And I did that for about two years, and I realized that I hated the CG technology and the programs. It was really complicated and had a really, really steep learning curve. And I was missing my artistic roots. So from there, I actually looked up ArtCenter in Pasadena, down here in southern California and I saw that they had an illustration major. Through that you could enter the entertainment arts track, and through that part of illustration you would do concept art, character design, stuff that was much more animation specific. So I ended up making the jump from the San Francisco area to LA, went to ArtCenter for a few years, graduated and within less than six months I ended up at Warner Bros. on Scooby Doo.

AL: How did you come to work on Scooby Doo?

CJ: The way I started working on Scooby Doo was a very, it was very roundabout. Getting jobs in animation tends to be that way, especially at the beginning. It’s a lot about who you know. So when I was going to college at ArtCenter in Pasadena, my neighbour worked at Cartoon Network. I found that out, got to know her a little bit, showed her my portfolio, and she was pretty impressed. She brought me into Cartoon Network where she introduced me to the recruiter and a couple other artists and an art director there. That art director she introduced me to referred me to the Be Cool Scooby-Doo! art director at the time, Richard Lee. And then he invited me to come onboard to Be Cool Scooby-Doo!. A season into Be Cool, he left, and I took over as art director.

AL: For those that don’t know, can you just describe what an art director is and what they do?
CJ: An art director on any production is in charge of a couple things. Mainly we’re in charge of the team of artists on the show. The artists include character designers, background designers, background painters, colour designers and prop designers. So it’s the art director’s job to make sure that they know what they should be doing each day, keeping them on track, making sure they have all the tools and resources needed to get that job done. The art director also works really closely with the production staff on the crew. The production staff are people that are in charge of budgets and schedules and managing assets. So I act as a bridge between the artists and them. And then the art director also collaborates closely with producers, show runners, episodic directors to make sure that their vision is achieved through the visual side of each episode, and across the entire series.

AL: What’s your favourite part of being an art director?

CJ: I think my favourite part is my daily interactions with all of my artists. It’s really fun to work with incredibly talented people, I’m constantly impressed by the ideas that they bring to the table. When I launch them on assignments, I’ll give them a pitch of what I’m thinking it could be, and they typically come back with something that was 10 times better than what I could have ever imagined, so that’s really, really fun, that collaborative part of the process. And it’s fun to collaborate with directors and producers and showrunners as well, and see, you know, get their input, see what they’re thinking for things. And then I think another really fun thing is when you get to encounter or interact with the voice acting cast. Doesn’t happen a lot when you’re on the art side of things because you’re kind of stuck in your office or stuck in your cube doing the daily art stuff. But occasionally you cross paths with them and that’s really fun.

AL: Do you have any specific memories or experiences with interacting with the voice cast?

CJ: Yeah, I do actually. On Be Cool Scooby-Doo! we had to go to a taping for a kids cupcake bake-off show. I can’t remember the name of the show. It’s kind of odd but, any show on TV, especially animated content will do crossover things with other shows, and in this case, for this episode of this cupcake show they were doing, it was a Scooby Doo theme. So they invited as many of the cast and crew from Be Cool Scooby-Doo! to this final shoot for this cupcake bake-off and of course some of the folks there were the voice actors. So, Frank Welker was there who does Scooby and Fred, Kate Micucci was there who did Velma on Be Cool Scooby-Doo! and then Grey Griffin was there who was Daphne. They, of course, they did the voices for the kids, and it was just magic. Especially hearing Frank do Scooby, you just never forget it. It was really great.

AL: Was it on the first season that you had worked as a background designer?

CJ: Yes, I started as a background designer and then after a season of that, I got bumped up to art director.

AL: Do you have a favourite background that you had worked on?

CJ: Oh, there’s so many. ‘Cause the thing about Scooby Doo, they’re in new locations every episode, which makes it a challenge but also makes it really, really fun as a designer. Let’s see. I think some of my favourite things that I worked on were the Velma’s mind’s eye sequences which we did in every single episode where Velma will have a revelation about which direction she thinks the mystery is going, and will explain clues and stuff she’s found, or she’ll go into the history of a particular thing in the episode and we would shift the style and have a lot of fun with that, so those were always really fun. Early, early on I did, I think for the third episode of the first season, they go into a chicken themed cavern that has chicken themed decor and like temple stuff in there, pillars, all that kind of stuff. That was really fun.

Photo courtesy Cheryl Johnson, http://www.cbjart.space/.

AL: What was the atmosphere like working on the show?

CJ: It was an interesting experience for sure. The show, like most shows in animation, had its growing pains. There’s a saying that every show has like the first season bump or first season growing pains where it has to figure out what it wants to be, how things are going to be structured, and what’s the pipeline going to be like. So, that was definitely a hurdle for the whole crew but once we got past that, things went a little bit smoother. But overall it’s an exciting property to be a part of because the characters are always in different situations, they’re always in new locations, so that comes with a lot of challenges but it also comes with a lot of creativity.

AL: Can you describe a typical day at work for Be Cool, maybe once for a background designer, and once for an art director?

CJ: A typical day at work for a background designer, you go in, you’ve got a whole list of designs that you need to do for an episode and that’s what you primarily spend your time on. You sit down at the computer, we all work digitally these days. And you draw away. On a good day, I could probably knock out three backgrounds on Be Cool Scooby-Doo! as a background designer. And after that you would submit them, they would go to the art director to give notes, they would go to the episodic director to give notes. The kinds of things they would be looking for is “Does this match the style, do we have everything we need in this background.” For instance if there’s a door that opens on one side of the room, do we have that door open and closed. Is there enough room for the characters to move around in and act in. And then after that it either gets notes and you hit those, or it gets approved and you move on to the next one.

An art director, it’s much more complicated. There’s a lot more moving parts as an art director. The biggest focus for me each day would be to keep the designs moving. So I would look at all the designs that I had to review each day – characters, props, backgrounds, colour. Give notes or approve things and move them on to the next person in the pipeline. I would check in with the artists daily, see how they’re doing, making sure they’ve got everything they need to hit their deadlines. Communicate that information with production staff. Meet with directors, showrunners, whoever I needed to, to make sure that they’re reviewing designs and that I’m implementing their notes. Yeah, that’s pretty much a day in the life of an art director.

AL: For a background designer, how many backgrounds would you typically need for one episode?

CJ: For one episode of Scooby we were averaging probably I want to say, anywhere between 60 and 70 backgrounds an episode. And these are 22 minute episodes, and we designed only key backgrounds here in the States. The rest of the backgrounds were drawn by our animation studios, and in this case, there were two. There was one in Korea and there was one in the Philippines. So we would try to give those studios as much information as we could for each new location that the characters visited throughout an episode. And it would be up to them to do kind of the small hook-up backgrounds like for instance, we would do a wide of a foyer to a haunted mansion. But if we cut to a shot and we see the floor, we’re not going to do that background, we’ll let them do that based off of the large key that we gave them. 

AL: What’s a typical timeline for one episode, how long do you have to get all the designs done and everything?

CJ: Typically we had two weeks for black and white, so that would be our background designers, our character designers and our prop designer. And then we would have two weeks for colour as well. So, background painters and our colour designer. Usually on Scooby Doo, episodes didn’t overlap. So that meant that they had a dedicated two weeks each department, the colour and black and white departments, to get everything done. And it was, it sounds like a lot of time, but frequently we were right up against those deadlines. 

AL: What were some of your favourite moments working on the show?

CJ: I think some of my favourite moments was definitely my brief interaction with Frank doing the voice of Scooby, I’ll never forget that. Oh, it’s been a while since I’ve been on the show so like super, super specific stuff I can’t remember super well. But I thoroughly enjoyed working with our production staff, they’re just such a hoot. It’s really important for an art director to have a good relationship with the production staff, because like I said, they manage schedule, they manage money. If they’re happy, you’re happy, vice versa. So I had a great relationship with them and enjoyed working with them all the time. Let’s see. There was one potluck we did and I brought in Scooby snacks as a treat. So I made these cute little dog bone shaped cookies with chocolate pudding to dip in, it was very good.

Photo courtesy Cheryl Johnson, http://www.cbjart.space/.

AL: Do you have a favourite episode at all?

CJ: Favourite episodes… oh, I love the one in the second season where they go back to Ancient Greece. The whole episode takes place in Ancient Greece. That one was really fun to work on and it was fun to watch. There’s one called, I think it’s called Gremlin on a Plane which was really kind of an oddball one in the first season but I thought that one was pretty funny. For the finale of season 2, if I’m remembering right I think it was a two-part long episode where we learn about Fred’s rivalry with another character, I think we learn about Fred’s past. It really does a deep dive into some of the characters that I hadn’t seen in other seasons of Scooby Doo, that one was really fun too.

AL: Do you have a favourite villain or ghost?

CJ: I’m very partial to animals, so any time there was a giant animal chasing them around I was pretty happy. So there was an episode with a big scary rabbit that was like a magician themed one, that one was great. The werewolf episode was super fun, and they were being chased around by a giant gorilla in a retirement home where Shaggy’s grandma was living, also really fun.

AL: What is it like to work on a show where they’re always in a different place and there’s so many different themes and storylines going on?

CJ: It’s complicated. It’s a lot to manage and it’s a lot to think of every episode. You’re constantly on your toes. In a more typical animated show you can rely on what’s called stock locations or stock props or stock characters, which means you can always kind of go back to those and expand it. With Scooby Doo, you can’t do that. The only place they’re going to be in all the time is the Mystery Machine. So other than that, you’re constantly making up new things. You’re making up new haunted houses, museums, I think we went to space in one episode, it’s all over the place. So it’s a lot to design, but it means that you can constantly be creative and have a lot of fun, and really push the boundaries of the show. Each time they come up with a new version of Scooby Doo the artists have an opportunity to explore even further. Some things that don’t change of course are like the colours of the Mystery Machine, colours of the characters, the main cast of characters. But the backgrounds can change quite a bit because of all the new locations they go to. They just always have to be spooky, that’s the number one thing with all the backgrounds.

AL: What are some of the challenges of working on a Scooby Doo show specifically?

CJ: I think just as you mentioned, it’s that they’re constantly in new locations. That makes it tough for the design team just because it means there’s a lot of work to do. And then I think in terms of writing, there’ve been so many Scooby Doo shows, there’ve been so many Scooby Doo episodes, so one of the big challenges is how do you keep it fresh without departing too much from what people know Scooby Doo to be. You take it a little bit too far, the Internet will come after you. We found that out on Be Cool Scooby-Doo!, that’s for sure. ‘Cause it’s a pretty different iteration of Scooby Doo, especially in terms of the way the characters look. Not everybody on the Internet was super happy with those decisions. But hey, you know, we’re trying to do new stuff and explore this beloved property that everybody knows so well.

AL: Going off of that, what was it like to help develop a completely new look for Scooby Doo?

CJ: Oh it was fun, it was really, really fun. It meant that, because I was on it so early on, I could put my own creative spin on it. The first art director Richard Lee was really open to that, and so was our showrunner Zac Moncrief. Everybody was really collaborative in that way. Yeah, it was fun. Really fun.

Photo courtesy Cheryl Johnson, http://www.cbjart.space/.

AL: And what was it like to have a lot of people on the Internet coming after the show you were working on?

CJ: I always find that to be kind of amusing. No matter what show I’ve been on, I’ll usually scour the Internet for YouTube comments or Twitter mentions or whatever at least once to see what people are saying, good and bad. I think everybody on the show interprets that a little bit differently. At the end of the day, some people are going to love it, some people aren’t, some people are going to be in the middle. I found that anybody who actually took the time to watch Be Cool Scooby-Doo!, once they got over the shock of the way the characters looked, were very, very pleased and thought the show was really funny. 

AL: There are a lot of people that refuse to try it because of the art style, what would you say to those people?

CJ: I would say go back and give it another chance. Go to YouTube, look up like a compilation of the best of moments from Be Cool Scooby-Doo!, and I think you would be pleasantly surprised. I think one of the things that Be Cool Scooby-Doo! did the best was really fleshing out Daphne as a character. She’s hilarious. She’s the wildcard of the bunch, she’s always up to crazy antics, it’s great. There’s a whole episode where she tries to be Fred the entire episode, how could you not like that?

AL: Because of a lot of the feedback and everything, the show maybe didn’t get to run as long as it should’ve. How many seasons would you have liked to have seen the show go on for?

CJ: I think we had one more solid, solid season under our belt. ‘Cause we were really starting to do some exciting stuff there at the end. Like expanding who each character is, going into Fred’s past, that kind of stuff. So, I think if the show would have gone one more season we could’ve taken that even further. Which would’ve been really, really fun.

AL: Was there any talk of doing another season or did it get cancelled while you were still working on the second one?

CJ: I don’t know, that’s kind of out of my purview as an art director. I do know that we were told we wouldn’t get another season about, I think we were maybe two-thirds of the way finished with that second season. Which is about normal for when they’ll let you know if you’re going to get another season or not in animation. It definitely didn’t come at us at the very end, we kind of knew it was coming.

AL: Why do you think that a show about a mystery solving dog has held up for over 50 years now?

CJ: That’s a really great question, and I think so many people wonder this. I think it’s because Scooby Doo himself is just such a lovable character. He’s the first talking dog character we’ve seen, and he’s influenced other characters since. Like if you look at Doug in Up, we wouldn’t have Doug if we didn’t have Scooby Doo. Scooby Doo is the dog’s brain personified. It’s hilarious. Everybody wants to know what their dog is thinking, and I think Scooby was the first, first of that kind ever on the screen. And I think another reason that Scooby’s so popular is that you can relate to all the different characters because they’re all slightly different from each other. So Fred’s the leader of the group, kind of like a lovable jock type, Velma is of course really, really smart. And Scooby and Shaggy are your goofy, cowardly friends but at the end of the day, when it came down to it, you know they’d always be there. They’ve always got each other’s back, and they’ve got the gang’s back. Daphne, to me, she’s like the least developed character. She’s mostly just a pretty girl it seems like. But they also call her, what is it, danger prone Daphne, I think in some seasons. But anyways, I feel like that cast of characters is relatable to a lot of folks. I think people love the mystery genre too. Everybody loves a good whodunit. And then of course the voice acting throughout the various iterations of Scooby Doo has been awesome too, everybody knows what you mean when you say “Jinkies” or “Zoinks” or “You meddling kids.”

AL: What was it like to be able to come work on a project with characters that are that iconic? 

CJ: It was great. Whenever I would go home and visit family, I never had to explain what I was working on, because everybody already knows Scooby Doo. I felt really honoured to be able to put my stamp on a property that’s so beloved and everybody knows so well.

AL: Is there anything else that you wanted to add at all?

CJ: I don’t think so. I’d work on Scooby Doo again, I’m sure it’ll come my way again. They’ll never stop making Scooby Doo, ever.

AL: If you were to work on another Scooby project would you want it to be something out there like Be Cool or would you maybe want to try a more classic iteration?

CJ: Oh I’d want it to be out there like Be Cool. I definitely would rather work on something that looks a little bit different from the classic Scooby Doo.

AL: Just before we end, do you have any recent projects you’d like to promote at all?

CJ: Sure, yeah, the one that I’m working on right now just got announced. I’m working on Baby Shark for Nickelodeon. We’ll have our first episode out this Christmas, you should check it out! It’s pretty adorable.

This interview has been edited and condensed for clarity.

Episode 9 Promo: Cheryl Johnson

Watch the above video for a sneak peek of episode 9!

Episode 9 of the Unmasked History of Scooby Doo features Cheryl Johnson, who worked as a background designer on season 1, and art director on season 2 of Be Cool Scooby-Doo!

Stay tuned for the full episode, available Friday, August 14.

Unmasked History of Scooby Doo Episode 8: Christopher Keenan

Episode 8 of the Unmasked History of Scooby Doo features Christopher Keenan, former Senior Vice President of Creative Affairs for Warner Bros. He worked on early direct to video Scooby Doo movies from Cyber Chase to Chill Out Scooby Doo, and was also involved in the What’s New Scooby Doo? series. Christopher is currently Executive Producer of Mattel Television.

Highlights of this episode include:

1-  What the development process was like for the early direct to video movies and What’s New Scooby Doo.

2- How Christopher wanted to evolve the gang’s personalities from their original versions in the movies and series that he worked on.

3- What the aspects are that a Scooby Doo movie or series needed to have.

Make sure to listen to the episode above! Or you can read a transcript of the interview here.

Interview Transcript – Episode 8: Christopher Keenan

Not able to listen to the full episode? Don’t worry! You can still read the full transcript of the interview with Christopher Keenan below. Or click here to listen to the podcast episode.

AL: What’s your relationship to Scooby Doo, did you watch at all?
CK: I actually have a very long history with Scooby Doo. I watched the show every Saturday morning in the 1970s, I was a huge fan. And so I was really thrilled when I was able to become involved with the animation at Warner Bros. when Hanna-Barbera became part of Warner Bros. under Turner.

AL: Do you have a favourite personal memory related to Scooby Doo?

CK: Probably my favourite personal memory was when we pitched What’s New Scooby Doo? to the Kids WB Network as a series. My pitch was very, very simple. I literally said “It’s Scooby Doo the way you think you remember it. It’s funny, it’s scary and all the mysteries make sense.” 

And they bought it.

AL: How did you come to work in animation?

CK: I actually started working in animation at Warner Bros. as a receptionist. I had been working at a now defunct company called New World Entertainment, which was a film and television company, as a receptionist. Someone there was married to someone at Warner Bros. who said “Hey, they have a much better benefit plan and they’re starting an animation division, you should go over there.” I hadn’t ever thought of a career in animation although I was very clear I wanted to work in children’s television. I studied communications, theatre, and education and I was looking for a way to bring everything together and animation became the conduit to that.

AL: For those that maybe don’t know, can you describe what your role was on Scooby Doo?

CK: My role on Scooby Doo was a bit of a catch-all role, in that as head of the creative department at Warner Bros. Animation, I oversaw the initiation of the development of various Scooby projects, particularly long-form direct consumer movies, as well as television series. And I would bring together the creative teams, which would include writers and directors and designers and producers. And then I would oversee all aspects of the creative throughout the whole process. And in addition, since we didn’t have a separate sales team for animation, also pitch and sell the concepts internally to our home video division and to our broadcaster who at the time was Kids WB. I was definitely intimately involved with every step of everything but really the first two videos and then continued doing that for about 16 years. 

AL: Can you describe the process of development from start to finish for a Scooby Doo movie?

CK: The development process for a Scooby Doo movie was unique in that we would always look at two things. One, where have we been before and where would it be exciting to take Scooby. And by that I mean everything from the mystery itself and what’s at stake, as well as the setting and location in terms of what would be visually interesting and provide the most fodder for you know, comedic and or spooky fun.

I was lucky enough to work with a couple of different really talented producers, directors, and writers, and it would be very much a collaborative effort. Sometimes it would start as simply as saying “Wouldn’t it be great if Scooby met the Loch Ness monster?” and we would take it from there, or it would be trying to figure out different ways of introducing specific arenas or specific settings that could be really, really fun for Scooby. Scooby and the whole gang. From that concept we would go right into mapping out the story. Most people may not know but it’s tricky in children’s content to come up with crimes that are kid-friendly. So you end up with a lot of theft and a lot of deceit, because crimes of passion or anything particularly violent is off-limits. So there’s a lot of deceit and a lot of theft in Scooby Doo adventures. 

Once we decided on the setting and the creature or monster or spookiness that Scooby was going to encounter, we would then focus on the mystery itself. What’s at stake, what is it that someone’s trying to get away with, that the team, the mystery they can unravel. And then we would plot it out like any other movie, you know. With lots of story beats up on the wall and making sure the story all sort of makes sense. And when I say up on the wall, so we can visually see it, visually see where the high point of the action is, where the resolution is, really just looking at it from a visual standpoint to make sure it’s a satisfying structure. And then our writers would dive in and bring it to life with lots of very character-specific, sort of runners and mini stories within the larger story. And it would be at that point when we actually had a full story with some detail that we would be presenting or pitching it. Sometimes with visual reference or a mood board. And once we got (the go) from our internal partners we would go full speed into production.

One of the great things about producing those Scooby films was that we were constantly making adjustments as we went. As the story went from script to storyboard and from storyboard to animatic and layout, we would always be trying to increase two things. One was the humour, and the other was the sort of thrills and chills.

AL: And how different would that process be when it comes to a series?

CK: The difference between doing a long-form film and doing a series really is one of timing. With a series there’s a production schedule that really necessitates having multiple scripts in play at one time. Very specific steps on the scripts being met in adherence with the production schedule. Once a premise is approved it goes right to outline, right to script and then to storyboard. We don’t have the luxury of sitting around and mulling over possibilities. Production on a series is much more a well-oiled machine and you have to feed the machine and keep things moving at a pace. We always worked on what we call a waterfall schedule where if you looked at the schedule visually, and you’re looking at the timing across the top and the episodes down the side, you would see how multiple episodes are in multiple steps of production at the same time. Including the writing, there’d be anywhere from four to six scripts all in process at the same time.

AL: For a Scooby project would you generally have the same creative team on staff or would you ever bring in people on freelance?

CK: While each Scooby production was unique, we did use a number of production personnel and creative people from one project to the next. So for example, Scott Jeralds was an enormously talented director who produced the first couple of Scooby Doo long-form videos that I worked on. And then, when we sold What’s New Scooby Doo? we hired a trio of head writers/story editors who worked on the series and would hire freelance writers. But that creative team oversaw the writing on the series. And we brought in a new producer for the series as Scott was busy working on some videos. Then we also worked with another producer later on in some of the latter videos, our long-forms, named Joe Sichta. Chuck Sheetz was our producer on the series, Marge Dean was another producer on both the series and the long-form. We had a lot of people who were full time Warner Bros. people as well as freelancers who would come and go. We just really always wanted to assemble the right talent for the right project.

AL: Would the ideas for the movies and the episodes come from within that creative team or would you ever have outside people pitching ideas?

CK: The ideas came from a variety of sources. Often they would come from the creative team. Sometimes they would come from me, sometimes they would come from outside sources, writers who would come in and pitch a specific idea. It was definitely a collaborative effort, regardless of where the initial idea came from, because there would be so many people who would touch it throughout the process. Everybody would add something to it, whether they were in an official creative capacity or not. It was definitely an enthusiastic team who, you know, no one was shy about tossing their ideas into the ring, and the best ideas would always win.

AL: In the development of a Scooby Doo movie or in the series, what are some aspects that the project absolutely needed to have?

CK: That’s an excellent question. Number one, I think what was really critical was for every project to truly showcase or bring to life the different aspects of the different members of the mystery gang. The Scooby gang itself, if you sort of think of them as one entity, they each sort of represent a different side of humanity. You can almost put them together and make one character because you’ve got the heart, the brains, the imagination, the vanity, you’ve got it all on each of those characters. So, any time we did anything, whether it was an episode of the show, or a long-form movie, it was really important that we serviced each of those characters in a satisfying way. It couldn’t just be the Scooby and Shaggy show. That was everyone’s temptation because they were so much fun. So visual, so comedic. But Fred, Velma, and Daphne really evolved over the years as being very specific personalities, with very specific voices if you will. And I mean that in the broadest sense, not vocally necessarily. But we wanted to make sure that we were serving them as well as the mystery, as well as the setting as well as Scooby and Shaggy’s antics. That was probably number one. 

Number two, we always wanted the mystery to make sense. As I said, that was our pitch for the series, but we wanted the viewer, we wanted to be true to the mystery genre, i.e., we wanted to make sure that we were planting clues, and that the audience was able to try and solve the mystery along with the gang. We didn’t want to introduce a character in the final reel and say “Oh, it was crazy Mr. Jones who we’ve never met before,” you know. We wanted to make sure that the pieces and parts were there. That if you went back and watched it again, you could see how the mystery actually unfolded. There were times we were more successful at that than others, where sometimes it was a bit of a stretch, but still fun along the way.

And then the third thing, and probably number one, every Scooby adventure needed to be first and foremost, it needed to be fun. It needed to be a rollicking good time. More like being in an amusement park haunted house than watching a scary movie. We were never about trying to make animated horror. We were much more about trying to make animated fun that happened to have a spooky twist.

AL: And you mentioned having to have most of the motives be kid-friendly, but how were you working to make sure that kids would love it, but also adults would be able to watch it and not be upset when their kid wanted to watch it 50 times in a row?

CK: Right. It’s a bit of a balancing act. I mean we wanted to make sure that the mysteries were intelligent enough that parents and older audience members weren’t going to just be rolling their eyes. But at the same time, as I said, when you start getting into crime and looking at crime and all the different genres of crime or areas of crime, most of them are not particularly kid-friendly, and weren’t things that we were going to do in animation. We also wanted to be sure that there was always the revelation in the end that ghosts are not real, that all of the spooks and scares were not real. Sometimes we would leave a little element of mystery where you know, could it have been? Sort of a question mark. But the mystery that they’re actually solving does get solved in a satisfying way, so that we’re not just leaving it open-ended that you know, yes, by the way, werewolves are real. We felt that was really important to the younger audience. There were a couple of films early on that did put forth the idea that the monsters are real. And I know that’s come up in other Scooby content, but the series that I worked on, the two series and the majority of the films, all would conclude with a revelation at the end that proved that it was a hoax or it was a misleading event. And wasn’t based on you know, anything evil being afoot in reality. Although as I say, we did use a couple of sort of question mark moments where for example at the end of Scooby Doo and the Loch Ness Monster, even though they’ve solved the mystery, just before we go to credits you see a fin and a sort of water swirl of some kind which at least leaves the question open-ended as to whether or not there is still something in the loch.

Scooby Doo and the Loch Ness Monster (2004).

AL: And where did the idea come from to kind of have that ambiguity in some of them?

CK: You know, it came from a couple of places. In looking at the original, the original Scooby Doo mysteries were always tied up neatly and there was never anything saying that the monsters were real. The first couple of Scooby Doo films that were done before I was involved definitely put forward that the monsters were real and it was sort of a new take on Scooby Doo. We decided with the subsequent films and then the series that it was important, particularly with the television audience, the younger television audience since our audience was six to 11 year-olds, that we make it clear that monsters are not real. However, there are some things that are unanswered in the real world, that we decided were worth giving a nod to. So whether it was aliens or the Loch Ness monster, or anything that there happened to be a little bit of ambiguity or uncertainty in the real world, we felt like it was fair game to say “But you never know.” But if it was vampires or witches or anything like that in the films or series I worked on, we would conclude with a revelation that said “You really don’t have anything to be worried about.”

AL: Is there one that’s maybe easier to develop between a movie or a series?

CK: They each present unique opportunities and challenges. The satisfaction of developing and producing a film is that it is a single story, and in terms of its scope and its breath you can tell a much bigger story that can have a main plot and subplots and sort of comedic runners throughout it. And you really focus on a beginning, middle and an end. And that may sound really obvious, but it becomes a very finite thing, and it’s satisfying to have those parameters and the time to actually explore them fully. On the flip side, the great thing about a series is that you have the opportunity to tell many different stories, but you don’t have, as I said earlier, the luxury of time to go deeply into any one story. And the stories are so quick that it’s hard to service much more than a main story in a single episode. And the challenge with a series especially is that as you get into a second and third season, (the challenge) is coming up with all of those stories and not feeling like you’re repeating yourself. Or not feeling like you’ve already been down this path. That’s one of the biggest challenges on a series.

AL: Were there any challenges in working on a Scooby Doo project specifically?

CK: Well going back to the crimes themselves. Generally in every Scooby Doo story, there is a culprit or a villain who is behind the mystery and their motivations for doing whatever they’re doing, almost always came back to greed or jealousy. It was hard to, as I said earlier, it was hard to tell any stories that were really crimes of passion, or because someone was a sociopath, you know, we couldn’t go there. So after a while, the pattern of somebody being greedy, whether it’s stealing or trying to swindle someone, or being jealous, that was a challenge to continue to come up with new ways to explore those themes that would lead to crimes and then lead to mysteries.

AL: Both the series of movies that you had worked on and What’s New Scooby Doo were in a way a revival for the Scooby Doo franchise, what was it like to work on that?

CK: For me, working on it was an enormous pleasure and an enormous honour. As I said, I was a huge fan as a kid. Working on it for so long, I also felt like I sort of have Scooby in my blood. I had a lot of passion for the individual characters themselves. And when I looked back at the original, I remember loving the characters for different reasons, and I wasn’t seeing as much evidence in the original of the very qualities that I thought I loved about them. And I wanted to work with the team to really bring those out.

So for example, Velma, obviously everyone knows Velma’s incredibly intelligent and well-read. But I had remembered her as having a very wry sense of humour, and a little bit sarcastic and really affectionate towards the other cast members, but a little self-effacing. I didn’t see as much evidence of that in the original as I thought I remembered. So I really continually pushed the team to explore those aspects of her personality. The same with Daphne. Daphne was very much the damsel in distress in the earlier incarnation, the original. And in fact was referred to, I don’t remember if it was onscreen or off, but as danger-prone Daphne. And in my mind, Daphne had always been this lovely character who just completely embraced her girly-ness. She was as valuable a member of the team as anyone else, because she had her own perspective on things and she would MacGyver herself out of things with whatever she found in her purse, you know, that sort of thing. That wasn’t as present as I remembered it, but it was certainly something we amped up in the new content. The same with Fred. Fred was another one who I always thought of him as a big boy scout and he was very much the straight man to Scooby and Shaggy’s comic personas in the original. And so in later content, we definitely played him up as incredibly earnest, incredibly well-meaning. And you know, quite literal in his approach to things. It wasn’t so much that he was the big, brawny strongman, as much as he was just sort of the most straightforward, on-the-nose guy that you’d ever want to meet. So, again, for me, the greatest joy was exploring these characters and I was able to do that with writers, with designers, with producers, with directors, with the cast. I mean, it was really terrific. 

AL: Out of all the characters of the gang, did you have a favourite to help develop?

CK: Definitely Velma. Velma was always my favourite. She was my favourite when I was a kid, she was my favourite when I worked on the more recent content. Maybe I identify most with her because you know, I’m a big nerd with a sarcastic sense of humour. 

AL: On those first few beginning movies there were a few casting changes due to various circumstances, were you involved in that process at all?

CK: Yes, very much involved in the casting process. And in fact, Mindy Cohn, who went on to play Velma for quite a few years, was – well depending on who you ask, Scott Jeralds and I debate about whose idea it was, but. When we were talking about a replacement, I had said you know, in my head I hear her as Natalie on Facts of Life. And then someone said “Well we should get Mindy Cohn, she’s available.” So again, everyone’s memory differs a bit but that was one that that’s what I heard in my head and that’s who we got. I was thrilled because she really became Velma. And then you know, Casey Kasem was just phenomenal, as was Frank Welker, playing Scooby, Shaggy and Fred. Ultimately we ended up, you know, Casey I think was having some health issues and we ended up using the live action actor from the film for at least some of the content, and he was great. And the other person I wanted to note, was Grey Delisle, who has a different last name now – I’m forgetting her current last name but she was Grey Delisle at the time – literally was Daphne for me. I mean, I still hear her voice when I think of Daphne. I don’t know if she’s doing it currently, but boy oh boy did she do a phenomenal job.

AL: Where did the idea come from, both for the series and the movies, to have them traveling around the world?

CK: You know, it came from really this desire to, as I said earlier, to put Scooby and Shaggy and the gang in locations that would really lend themselves to animation, lend themselves to some sort of supernatural mystery of some kind. And when we started going internationally in the films, it just opened up a whole new world. It gave, every film had a slightly different feel, it gave us different costuming, all sorts of different colourful characters. So it really was about broadening, and about going beyond the sort of haunted mansion or out in the woods.

AL: I wanted to talk a little bit about Scooby Doo and the Cyber Chase as it’s such a different movie from a lot of the other ones, where did the idea come from to put them in cyberspace?

CK: Interestingly, when that was first talked about, it was very much sort of a sci-fi fantasy. It was the first one I was doing from the ground up as a development executive, and it was coming off the heels of the alien Scooby Doo movie. We wanted to do something with a video game. At the time video games were huge and everyone was obsessed with them, so we kind of, the idea was how do we get Scooby and the gang into a video game and have them be in all these different levels. Because not unlike your question about why take them around the world, giving them all the different levels would give them opportunities to be one moment you know, in a contemporary baseball game, another in the Jurassic period with dinosaurs, and suddenly underwater. We were able to just go to all these different places within one video and that was really a lot of fun. And in fact, it was one of the first ideas that the home video team got very excited about because they felt like it was happening across not just Scooby, but what was happening in popular culture at the time.

Scooby Doo and the Cyber Chase (2001).

AL: What was your favourite thing about being able to work on Scooby Doo?

CK: My favourite thing about working on Scooby Doo honestly were all the other people working on Scooby Doo. I don’t think there was anyone involved that wasn’t an enormous fan of the original, and didn’t have truly a passion for the property, for its legacy, for its history. The show itself, the original show itself meant so much to a whole generation of kids who were now all the people working on this show and on these videos. Joe Barbera at the time was working out of our offices first at Hanna-Barbera and then over at Warner Bros. offices. And to interact with him and to be a part of the legacy of such an incredible property was just an honour. But for me, from Joe Barbera on down, it was about everybody else. Everybody else’s passion and excitement. To date, it was my favourite thing that I ever worked on.

AL: And what was it like to work on a franchise that has so many different generations of fans, were you thinking of maybe how to market to both kids and adults when you were working on the projects?

CK: We definitely, very frequently, whether it was me or the producer or director or writer, would try and give nods to the original and sort of little Easter eggs for fans, but we were well aware that our primary audience was kids. And kids today, many of whom, Scooby Doo was relatively new, as you had asked in your trivia question, there had been no series for 11 years before the new content started. So, it was, I think our primary audience was always the younger audience, but we wanted to stay loyal to the fanbase that had been with it since the 70s.

AL: Out of the various Scooby projects that you worked on, do you have a favourite?

CK: I do have a favourite, but my reasons for it being my favourite are not because it’s necessarily the best or any better than the other projects, but Scooby Doo and the Loch Ness Monster was a real passion project for me and for Joe Sichta, who was the producer/director on the project. It was really an opportunity for us to play together and both having a passion for Scooby Doo and for the Loch Ness monster, it was just a joy. And it was the first time I believe that we used CGI in a Scooby film. The monster itself was CGI and we mixed that with the 2D of the character animation and the rest of the film. And I think it went over pretty well. I look back on it and of course I see all the flaws and mistakes and everything else. But it was truly one of my fondest memories, and it will always be special to me.

AL: More broadly, why do you think that a cartoon about a mystery solving dog has had the staying power to keep going for over 50 years now?

CK: That’s an excellent question, I have thought about this quite a bit, particularly when we were bringing back the franchise into films and television. I think there’s a couple of things at work. I think number one, no pun intended, but Scooby and Shaggy are sort of underdogs. They succeed despite themselves. They’re kind of reluctant heroes that ultimately kind of rise to the occasion and I think that sort of underdog protagonist really appeals to people. I also think that the ensemble of characters really makes a big difference. That it’s not just Scooby and Shaggy, it really is a group, and there’s sort of something in it for everyone. Meaning, different characters appeal to different people. And the fact that it’s an anthology. And you could never get tired of it because you never knew where they were going to go next or what they were going to encounter. And if audiences are anything like me, I love a mystery. Mysteries are one of my favourite genres because it allows you to not just watch passively but to be actively engaged in trying to figure out what’s going to happen next. So for all those reasons, and for the fact that it’s just funny, I would say it’s worthy of the endurance it’s had.

AL: Is there anything else that you wanted to add at all?

CK: No, all I can say is I know Scooby is in the hands of some enormously talented people at Warner Bros. Animation right now, and the work that they’re doing is absolutely beautiful from a production standpoint. And I know that many of them share the same passion for the property and the characters that I do. And I just hope that it goes on for another 50 years because now, as an audience member, I still can’t get enough.

AL: Do you have any recent projects you’ve been working on that you’d like to promote?

CK: I’d love to just share that at the moment I am working on a whole suite of content for Mattel Television. Of all different brands and properties, but the one I’m most pleasantly surprised by and very proud of is all the content we’re producing around the character of Barbie. I was not a real Barbie enthusiast a few years back, and since joining the company and really working with the creative team on the evolution of Barbie and Barbie’s role in storytelling, I couldn’t be more proud of where we are now. We’ve got a bunch of Barbie animated films coming out, on Netflix we’ve got one series airing there currently, another one in the works. We have a Barbie web series on YouTube called Barbie Vlogger. There’s just all sorts of content now in which Barbie herself appears as a character as opposed to Barbie playing a princess or a mermaid or an astronaut. It’s Barbie, the 17-year-old girl and her point of view on the world. And she’s come an awfully long way from the fashion doll that she was originally created to be. I encourage people to check it out, because it’s not the Barbie you think you know, it’s Barbie for 2020.

This interview has been edited and condensed for clarity.

Episode 8 Promo: Christopher Keenan

Watch the above video for a clip of episode 8!

Episode 8 of the Unmasked History of Scooby Doo features Christopher Keenan, former Senior Vice President of Creative Affairs for Warner Bros. He worked on various direct to video Scooby movies from Cyber Chase to Chill Out Scooby Doo, as well as working on the What’s New Scooby Doo? series. Christopher is currently Executive Producer of Mattel Television.

Stay tuned for the full episode, available on Friday, August 7.